Digital Marketing Manager

Description

We are looking for a Digital Marketing Manager to lead digital outreach initiatives for a Financial Services organization in New York, New York. This role is ideal for a self-directed marketing specialist who can independently manage campaign execution, maintain web content, and translate complex information into clear customer-facing communications. The successful candidate will work closely with marketing partners and cross-functional stakeholders to deliver effective automation, segmentation, and content experiences across digital channels.

Responsibilities:
Lead end-to-end execution of digital marketing campaigns using marketing automation tools such as Eloqua, Marketo, or Salesforce.
Maintain and refresh public website content through a content management system, ensuring messaging stays accurate and aligned with business priorities.
Collaborate with marketing colleagues and internal teams to gather detailed information and convert it into effective digital communications.
Build and manage automated workflows that support campaign delivery, lead handling, and audience engagement objectives.
Develop audience segmentation strategies and implement list logic that aligns marketing activity with CRM data structures.
Create and maintain forms, including processing rules and follow-up actions, to support data capture and campaign performance.
Oversee customized integrations between marketing platforms and connected business systems, ensuring data moves accurately across environments.
Operate with a high level of ownership and initiative, managing priorities independently and advancing projects with minimal direction.

Requirements

Hands-on experience managing campaigns in Eloqua, or comparable expertise with Marketo or Salesforce marketing automation tools.
Strong understanding of workflow design, automation logic, and campaign process configuration.
Experience building audience segments and mapping segmentation strategies to CRM data.
Practical knowledge of form creation, form processing steps, and lead or contact data capture best practices.
Proficiency with CMS and web content management for public-facing digital properties.
Solid background in digital marketing, including email campaign execution and content publishing.
Familiarity with system integrations, customized platform configurations, and data flow between connected marketing technologies.

Innovation starts with people.

Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

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All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

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