Description Media PlannerRemote in DFW! Must be local to DFW area!A well-established, full-service advertising agency is seeking a
Senior Media Planner to act as a strategic partner across key accounts. This role sits at the center of media, creative, and client strategy-translating complex briefs into integrated plans that drive performance.
What You'll Do
Media Strategy & Planning- Build integrated media plans across broadcast, OOH, print, paid social, programmatic, and digital
- Translate audience insights, budgets, and objectives into structured plans and buying frameworks
- Leverage research tools and platform data to inform channel mix and targeting strategy
Innovation & Strategic Input- Apply emerging tools and AI-driven insights to improve targeting, forecasting, and planning efficiency
- Bring proactive, forward-thinking recommendations to internal teams and clients
- Support new business efforts, including media strategy development and pitch participation
Campaign Oversight & Quality- Act as a final QA layer on campaign builds to ensure accuracy across targeting, timing, and budget allocation
- Monitor pacing and performance at a high level to ensure alignment with strategy
Requirements What You Bring
- 3-6 years of agency-side media planning experience
- Proven ability to build and present integrated media plans across traditional and digital channels
- Experience with programmatic and digital platforms (e.g., Trade Desk, StackAdapt, or similar)
- Strong understanding of media math (CPM, reach/frequency, budget allocation)
- Experience using audience research tools (MRI-Simmons, comScore, or equivalent)
- Strong communication skills with the ability to articulate strategy and rationale clearly
- Curiosity around how AI and emerging tech are shaping media planning
Innovation starts with people.
Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
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