Description We are seeking a
Social Media Specialist to support a large, nationally recognized healthcare organization's Corporate Communications team. This role focuses on developing and sharing compelling social media content that highlights how the organization supports its patients, colleagues, and communities.
The ideal candidate has experience writing brand-focused social copy, creating social-optimized videos and graphics, and staying current with platform trends and best practices. This position requires a strong grasp of AP Style, excellent storytelling abilities, and the ability to communicate with clarity and creativity across multiple audiences.
General Responsibilities- Collaborate with the Social Media Communications Manager and internal partners to identify and prioritize content opportunities.
- Write concise, engaging copy for social posts, graphics, captions, and video scripts.
- Curate, edit, post, and monitor content across corporate social channels in alignment with the communications editorial calendar.
- Manage ongoing scheduling and posting across platforms including Facebook, LinkedIn, X/Twitter, Instagram, and YouTube.
- Partner with creative, photo, and video teams to deliver high-quality visual content.
- Implement brand storytelling using colleague, expert, patient, and partner testimonials.
- Participate in social conversations to foster engagement and build brand awareness.
- Support organic social campaigns tied to reputation management, PR initiatives, colleague celebrations, and healthcare observances; develop tools and assets for affiliate locations when needed.
- Collaborate with PR, marketing, internal communications, HR, and consumer content teams to ensure alignment across channels.
- Develop performance reports using internal benchmarks and KPIs; provide insights and recommendations for improvement.
- Assist with social media monitoring during crisis or disaster response situations, using sound judgment and escalating issues as needed.
Requirements Education- Bachelor's degree required (Communications, Journalism, Marketing, English, Multimedia Content, or related field preferred).
Experience- 2-3 years in social media-related roles such as communications, PR, journalism, agency or account management, content strategy, and/or content marketing.
- Healthcare communications experience is preferred but not required.
- At least 2 years of professional writing experience (writing samples may be requested).
Skills- Strong AP Style writing and editing skills, with the ability to tailor tone and voice for different audiences.
- Experience using social media tools and platform management systems; familiarity with Meta Business Suite is a plus.
- Ability to interpret social KPIs and use metrics to enhance performance.
- Strong storytelling abilities paired with technical understanding of social platforms.
- Excellent interpersonal and cross-functional collaboration skills.
- Highly motivated, creative, and able to work independently.
- Proficiency in Microsoft Office and PowerPoint; basic knowledge of video, photo, or audio editing software is a plus.
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