Digital Marketing Specialist V

RESPONSIBILITIES:
A client with Kforce is seeking a Digital Marketing Specialist V to join their team in San Francisco, CA.

Summary:
The QuickBooks Web Marketing team seeks an experienced Digital Marketer with deep strategic and tactical expertise in planning, experimenting, and launching web experiences for a credit card launch to SMB audiences. The focus will be to evolve the user journey from a targeted campaign launch testing into a strategy for broader audience release, with an objective to drive completed sign-ups on our optimized web destination. The candidate will collaborate on and execute web marketing optimizations in close partnership with many cross-functional teams: Brand, Design, Content, Integrated Marketing, Product, Analytics, Risk, Legal, Web Operations and Engineering teams.

Duties:
* Create web marketing strategies to support campaign efforts to drive prospects and customers to a newly launched web destination for a banking product
* Support execution and validation of any page updates, including supporting campaigns and testing related to sign up
* Partner with analytics on measurement plans and results analysis for web tests
* Deep dive into engagement and performance data to understand user behavior, identify insights, and develop hypotheses
* Leverage effective project management skills to drive web execution of projects cross-functionally across all key stakeholders
* Conduct user acceptance testing and validate new or updated web experiences, ensuring accuracy, functionality, and adherence to marketing and legal standards before launch

REQUIREMENTS:
* BA/BS required
* Familiarity with Figma, JIRA, QuickBase, Usertesting.com, FullStory, Adobe Analytics
* Dedicated team-player with strong accountability mindset and a can-do attitude, you care about the quality of the work delivered and the reputation of the team you work with
* Exceptional attention to detail, especially in relation to formatting, image quality, user experience interaction differences
* Strong prioritization and time management skills, and ability to manage multiple complex projects and priorities simultaneously; Makes others aware of conflicting priorities & proposes solutions
* Proven success managing UAT, QA, or experience validation efforts for websites or digital campaigns on desktop, tablet, and mobile devices
* Responsive and compelling communicator, can craft a narrative from data points, or distill a complex business problem to influence effectively
* Willingness to learn and lean in during moments of ambiguity
* Willingness to work non-standard hours as required to support critical business needs and launch moments
* Ability to balance strategic thinking with tactical execution while working across multiple priorities
* Not required: Ideal candidate will have experience launching or supporting a credit card or financial services product

The pay range is the lowest to highest compensation we reasonably in good faith believe we would pay at posting for this role. We may ultimately pay more or less than this range. Employee pay is based on factors like relevant education, qualifications, certifications, experience, skills, seniority, location, performance, union contract and business needs. This range may be modified in the future.

We offer comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees. Salaried personnel receive paid time off. Hourly employees are not eligible for paid time off unless required by law. Hourly employees on a Service Contract Act project are eligible for paid sick leave.

Note: Pay is not considered compensation until it is earned, vested and determinable. The amount and availability of any compensation remains in Kforce's sole discretion unless and until paid and may be modified in its discretion consistent with the law.

This job is not eligible for bonuses, incentives or commissions.

Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.

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