Advertising Campaign Manager

Job#: 3023851

Job Description:

Our mission is to inspire and engage every gamer on the planet with interactive and imaginative experiences. Our vision is to empower gamers to play the games they want, with the people they want, on the devices they want. We are passionate about our mission, our vision, and delighting our fans worldwide. We are looking for people who believe in our mission and will strengthen our culture, people with diverse skills and new perspectives that will strengthen our team.

This is a time of transformation for console and digital marketing. As a key leader of our Console Digital Marketing team, the Digital Marketing Console In-Product Campaign Manager

Will lead P0 and P1 launch campaigns across Console In-Product surfaces including console, pc, cloud and mobile experiences. In this role, you will partner closely with Product Marketing to understand business priorities and drive campaigns that support game sales, Game Pass sign ups, upgrades, engagement and retention. Responsibilities include roadmap, audience, and priority alignment. Additionally, you will provide cross-functional guidance to members of the wider Digital Marketing organization who oversee customer experience, design, campaign execution, operations, experiments, and analytics.

What you'll do

Drive Console In-Product digital marketing campaign strategy for 20+ campaigns per month.

Recommend messaging, imagery, audience targeting, and frequency caps as well as proposing experiments to optimize the campaign playbook.

Review campaign performance and recommend changes to improve campaign performance.

Develop a consistent playbook for communicating campaign plans and performance with stakeholders across Digital Marketing partner teams.

Contribute to the development of the Digital Marketing GTM plans including sharing creative executions and reporting on campaign performance.

Lead onboarding for new consultants who join the team.

Preferred Qualifications

7+ years in advertising, media planning, product marketing, product management, paid media, digital merchandising, business strategy or programming

Strong understanding for developing digital campaigns that includes continuously iterating to drive better performance

Outstanding project management and time management

Strong partnership and collaboration skills

Strong communicator across all aspects of campaign development

Analytical mindset for continuous improvement

Understanding of gaming industry and gaming GTM plans

Knowledge of consumer subscriptions services and content marketing

Notes:

This role will contribute to the marketing campaigns for a large gaming subscription service. The role will work closely with marketers for this service on acquisition and retention of subscribers by developing campaign plans and work on in depth campaign decks in collaboration with design teams. They will then route campaign decks into actions for the production teams to build through Azure DevOps. The role will also support partner management through various meetings, including a few large external partners. The role will not focus heavily on strategy, but a candidate with an open mind that is willing to adjust their strategy to a constantly evolving business may help in future.

The role will consist of partnering with key stakeholders across marketing, engineering, business planning, and programming to pull campaign details together into briefs that will guide programming teams to deliver flawless campaign execution.

EEO Employer

Apex Systems is an equal opportunity employer. We do not discriminate or allow discrimination on the basis of race, color, religion, creed, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, political affiliation, union membership, or any other characteristic protected by law. Apex will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable law. If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation in using our website for a search or application, please contact our Employee Services Department at or .

Apex Systems is a world-class IT services company that serves thousands of clients across the globe. When you join Apex, you become part of a team that values innovation, collaboration, and continuous learning. We offer quality career resources, training, certifications, development opportunities, and a comprehensive benefits package. Our commitment to excellence is reflected in many awards, including ClearlyRated's Best of Staffing in Talent Satisfaction in the United States and Great Place to Work in the United Kingdom and Mexico. Apex uses a virtual recruiter as part of the application process. Click for more details.

Apex Benefits Overview: Apex offers a range of supplemental benefits, including medical, dental, vision, life, disability, and other insurance plans that offer an optional layer of financial protection. We offer an ESPP (employee stock purchase program) and a 401K program which allows you to contribute typically within 30 days of starting, with a company match after 12 months of tenure. Apex also offers a HSA (Health Savings Account on the HDHP plan), a SupportLinc Employee Assistance Program (EAP) with up to 8 free counseling sessions, a corporate discount savings program and other discounts. In terms of professional development, Apex hosts an on-demand training program, provides access to certification prep and a library of technical and leadership courses/books/seminars once you have 6+ months of tenure, and certification discounts and other perks to associations that include CompTIA and IIBA. Apex has a dedicated customer service team for our Consultants that can address questions around benefits and other resources, as well as a certified Career Coach. You can access a full list of our benefits, programs, support teams and resources within our 'Welcome Packet' as well, which an Apex team member can provide.