Lead Product Manager (PDM)

RESPONSIBILITIES:
Kforce has a client in Evansville, IN that is seeking a Lead Product Manager (PDM). We are considering candidates in NYC, Irving, Baltimore, and/or Charlotte. This role is hybrid/onsite 3 days per week.

Responsibilities:
Platform Strategy & Roadmap:
* Own the multi-year roadmap and enhancement backlog for Adobe Campaign and Adobe Journey Optimizer
* Drive the organization beyond traditional batch messaging toward more integrated journey capabilities
* Prioritize scalable enhancements that serve multiple lines of business
* Balance platform stability and technical debt with high-impact capabilities

Data & Architecture:
* Partner with Data Engineering to define event triggers and data structures that support personalization
* Translate business needs into clear technical requirements and acceptance criteria
* Ensure the platform can support increasingly dynamic and responsive communications

Governance & Standards:
* Establish standards for reusable templates, communication fatigue rules, and cross-channel frequency management
* Define and govern the data elements and triggers that power customer communications
* Partner with Compliance and Legal to ensure communications meet regulatory and privacy standards

Execution & Adoption:
* Lead structured quarterly planning and backlog refinement
* Monitor platform performance and proactively identify optimization opportunities
* Champion adoption of Adobe Campaign and Adobe Journey Optimizer across the organization
* Develop and deliver training, documentation, and best practices
* Serve as the key point of contact for Adobe partnership discussions, staying ahead of product releases

REQUIREMENTS:
* 7+ years of experience in product management specifically within MarTech, digital platforms or customer experience technology
* Hands-on experience with Adobe Campaign, Adobe Journey Optimizer, or similar enterprise communications platforms
* Experience owning digital platforms or enterprise capabilities, with a focus on building scalable solutions that serve multiple stakeholders. You are comfortable partnering across business, marketing, and engineering to champion and drive decisions
* Experience navigating TCPA, CAN-SPAM, and CCPA/GDPR compliance within a highly regulated industry (Financial Services preferred)
* A track record of building A/B testing and multivariate testing capabilities directly into the communication lifecycle
* Strong understanding of data-driven communications and trigger-based engagement
* A track record of independently driving initiatives from concept through delivery

How You'll Stand Out :
* You are a Translator: You can explain complex Adobe workflow logic to a head of marketing and business requirements to a developer without losing the "why"
* You are a Builder: You don't just follow a roadmap; You build one from scratch based on customer pain points and data-driven insights
* You Value Simplicity: You strive to build durable, reusable capabilities that empower Marketing Operations rather than creating bottlenecks

The pay range is the lowest to highest compensation we reasonably in good faith believe we would pay at posting for this role. We may ultimately pay more or less than this range. Employee pay is based on factors like relevant education, qualifications, certifications, experience, skills, seniority, location, performance, union contract and business needs. This range may be modified in the future.

We offer comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees. Salaried personnel receive paid time off. Hourly employees are not eligible for paid time off unless required by law. Hourly employees on a Service Contract Act project are eligible for paid sick leave.

Note: Pay is not considered compensation until it is earned, vested and determinable. The amount and availability of any compensation remains in Kforce's sole discretion unless and until paid and may be modified in its discretion consistent with the law.

This job is not eligible for bonuses, incentives or commissions.

Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.

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