Job Title: Associate Director
Location: 1555 Harding Street, Indianapolis, IN 46221 (Hybrid) or Remote
Pay rate: $65 - $69/hr
Department: Global Customer Office – Media Center of Excellence
Reports To: Senior Director of HCP Media
Role Overview
As the Associate Director of Medical Affairs Nonpersonal Media, you will serve as a strategic linchpin between Lilly’s Media Center of Excellence and our Global Medical Affairs teams. You are responsible for reimagining how we deliver clinical evidence and bridge care gaps for Healthcare Providers (HCPs) through sophisticated digital orchestration and traditional media.
This is not a traditional marketing role; it is a high-science media strategy position focused on providing value-based education across therapeutic areas including Oncology, Immunology, and Neuroscience.
Key Responsibilities
Strategic Leadership & Omnichannel Orchestration
- Customer Experience: Design and execute high-value HCP experiences through advanced digital omnichannel orchestration, ensuring clinical data reaches providers at the point of need.
- Media Innovation: Lead the nonpersonal media strategy, identifying and leveraging Sources of Authority (SOAs) and 3rd-party clinical platforms to share evidence and educational content.
- Cross-Functional Influence: Act as a centralized consultant to various Business Units (BUs), providing industry-leading guidance on pulling medical strategy through digital and traditional platforms.
Operational & Executional Excellence
- Agency Management: Oversee media agency partnerships, managing Statements of Work (SOW) and ensuring a high level of due diligence in tactical execution.
- Annual Planning: Drive the media objective-setting process, including channel mix selection, budget management, and measurement frameworks.
- Compliance & Governance: Ensure all media activities strictly adhere to marketing guidelines, privacy policies, and Medical/Legal/Regulatory (MLR) standards.
Data-Driven Decision Making
- Advanced Analytics: Synthesize diverse data points and research to optimize media mix based on outcomes and clinical impact.
- Measurement: Utilize Planning Tools and Media Mix Modelling (MMM) to evaluate the success of non-promotional, evidence-based campaigns.
Qualifications
Basic Requirements:
- Education: Bachelor’s Degree (or equivalent experience).
- Experience: 8+ years in customer-facing functions, specifically within digital marketing, media agency planning, or pharma media.
- Technical Savvy: Broad experience across multiple media channels (offline and online) with proficiency in Planning Tools and Media Measurement.
- Authorization: Must be legally authorized to work in the United States without sponsorship.
Preferred Skills & Attributes:
- Influence: Proven track record of influencing C-suite leadership (CMOs) and cross-functional stakeholders.
- Agility: Ability to thrive in a Center of Excellence model characterized by rapid change, ambiguity, and high-growth innovation.
- Communication: Exceptional verbal and written skills with a service mindset toward internal partners.
- Therapeutic Familiarity: Experience in high-complexity areas like Diabetes, Migraine, or Stage IV Cancer.
Travel & Work Environment
- Travel: 20-40% travel required (dependent on base location) for headquarters collaboration and business needs.
- Structure: This is a W-2 position within the Global Customer Office.
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