Associate Director - Medical Affairs Nonpersonal Media

Responsibilities:

• Synthesize diverse data sources and research insights to develop strategic recommendations aligned with Medical Affairs goals.
• Manage Statements of Work (SOW) and agency partnerships with strong governance and oversight.
• Participate in annual planning processes, including defining media objectives, channel strategy, channel mix, and measurement frameworks.
• Ensure compliance with marketing guidelines, privacy policies, and organizational procedures.
• Develop and enhance healthcare professional (HCP) customer experiences through digital omnichannel orchestration.
• Collaborate with Medical Affairs teams and business units to align strategies across channels.
• Present strategies and insights to senior leadership, including C-suite stakeholders.
• Build and maintain partnerships with third-party platforms and sources of authority (SOAs).
• Recommend optimal media channels based on best practices and strategic objectives.
• Partner with media agencies to develop, execute, and evaluate channel and tactical plans.
• Ensure consistent application of therapeutic area (TA) strategy and customer insights across all touchpoints.
• Analyze performance data and optimize media mix to improve outcomes.
• Collaborate cross-functionally to establish standards that enhance customer experience.
• Identify and implement innovative opportunities in content and execution to address clinical care gaps.

Qualifications:

• Bachelor s Degree or equivalent experience required.
• 8+ years of experience in customer-facing roles, marketing, or digital media agency environments.
• Broad experience across multiple media channels, including both offline and online planning.
• Strong expertise in media planning tools, measurement, and media mix modeling.
• Proven strategic thinking, analytical, and problem-solving capabilities.
• Strong project management, budgeting, and prioritization skills.
• Demonstrated ability to influence senior stakeholders across functions.
• Ability to work effectively in dynamic and ambiguous environments.
• Strong collaboration skills with the ability to work across diverse teams.

Preferred Qualifications:

• Proven experience leading cross-functional teams to deliver successful outcomes.
• Experience working in fast-paced, evolving environments.
• Excellent written and verbal communication skills with strong attention to detail.
• Strong problem-solving and decision-making abilities.