Hi
I would like to approach you for Contract opportunity with Genpact
Role: Lead Configuration Engineer
Location: Remote Skills:
Job Summary
We are looking for a highly skilled Lead Configuration Engineer to drive the design, configuration, and optimization of marketing automation solutions using Salesforce Marketing Cloud and Agentforce (Salesforce AI for Marketing). This role will lead technical configuration efforts, architect scalable solutions, and enable AI-driven marketing capabilities to enhance customer engagement and operational efficiency.
Key Responsibilities
Technical Leadership & Configuration
- Lead the end-to-end configuration of Salesforce Marketing Cloud solutions across Email Studio, Journey Builder, Automation Studio, and Mobile Studio
- Define and enforce best practices for platform configuration, naming conventions, and reusable frameworks
- Translate complex business requirements into scalable, maintainable technical configurations
- Review and guide team members’ work to ensure high-quality implementations
Agentforce for Marketing (AI Capabilities)
- Design and configure Agentforce AI agents for marketing use cases such as personalized engagement, lead nurturing, and campaign automation
- Define AI-driven workflows and integrate them into Marketing Cloud journeys
- Partner with business teams to identify and implement AI-powered optimization opportunities
- Oversee testing, validation, and continuous improvement of AI agent performance
Data Architecture & Integration
- Architect and manage data models using Data Extensions, Contact Builder, and segmentation frameworks
- Develop advanced audience segmentation using SQL and automation strategies
- Oversee integrations between Marketing Cloud, Salesforce CRM (Sales Cloud/Data Cloud), and external systems via APIs
- Ensure data quality, governance, and compliance with privacy regulations
Campaign & Journey Enablement
- Enable complex, multi-channel customer journeys with advanced personalization and dynamic content
- Support campaign teams in implementing scalable and reusable journey frameworks
- Optimize performance through testing strategies (A/B, multivariate) and analytics
DevOps & Release Management
- Establish and manage deployment processes across environments (Dev, QA, Prod)
- Implement version control and CI/CD best practices for Marketing Cloud assets where applicable
- Troubleshoot and resolve technical issues related to configurations and integrations
Stakeholder Collaboration
- Act as a technical lead and advisor to marketing, product, and business stakeholders
- Conduct solution design workshops and provide strategic recommendations
- Mentor junior engineers and configure best practices across the team
Required Skills & Qualifications
- 6–10+ years of experience in Salesforce Marketing Cloud
- Strong expertise in Journey Builder, Automation Studio, Contact Builder, and Email Studio
- Advanced proficiency in SQL, AMPscript, and SSJS
- Hands-on experience with Agentforce or Salesforce AI tools (Einstein, generative AI, predictive models)
- Experience designing scalable data models and segmentation strategies
- Proven experience integrating SFMC with Salesforce CRM and external systems
- Strong understanding of marketing automation architecture and lifecycle marketing
- Leadership experience guiding technical teams or projects
Preferred Qualifications
- Salesforce Marketing Cloud certifications (Email Specialist, Consultant, Developer)
- Experience with Salesforce Data Cloud (CDP)
- Familiarity with REST/SOAP APIs and integration middleware
- Experience implementing AI-driven marketing solutions at scale
- Knowledge of DevOps practices and deployment automation in SFMC
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