Digital Marketing Manager

Description

We are looking for a skilled Digital Marketing Manager to oversee and enhance our loyalty program and customer engagement strategies. In this long-term contract role, you will focus on leveraging data-driven insights to create personalized campaigns that increase visit frequency, improve basket size, and boost long-term guest value. You will collaborate across departments to ensure the loyalty program aligns with overall business goals while delivering exceptional guest experiences.

Responsibilities:

Serve as the primary manager for the loyalty program, overseeing daily operations and platform performance.

Collaborate with leadership and key departments to define loyalty strategies, offers, and program structures.

Manage the loyalty roadmap, including feature enhancements, testing, and integration of new capabilities.

Develop and maintain customer segments based on transaction and behavioral data to create targeted campaigns.

Design and optimize customer journeys, including onboarding, win-back, cross-sell, and seasonal initiatives.

Monitor and report on key metrics such as program enrollment, usage, redemption rates, and campaign performance.

Partner with Merchandising to align loyalty offers with category priorities and vendor funding opportunities.

Work closely with Operations to ensure store teams understand and support loyalty initiatives.

Coordinate with IT and external vendors on system integrations, data feeds, and troubleshooting.

Leverage loyalty data to support media targeting and measure the impact of marketing campaigns.

Requirements

3-6 years of experience in loyalty marketing, CRM, or related digital marketing roles, preferably in retail or grocery industries.
Hands-on experience with loyalty platforms and CRM tools, including segmentation and campaign management.
Proficiency in analyzing customer and transaction data to develop actionable insights.
Familiarity with loyalty program strategies, including earn/burn structures, promotions, and tiered offers.
Strong collaboration skills with a proven ability to work cross-functionally with Operations, Merchandising, IT, and external vendors.
Excellent organizational and multitasking skills to manage multiple campaigns and program enhancements simultaneously.
Knowledge of merchandising and campaign planning to align loyalty efforts with business priorities.
Detail-oriented mindset with the ability to track performance and continuously refine strategies based on data insights.

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