Email & SMS Manager

Description

We are looking for a skilled Lifecycle Marketing Manager to lead and enhance our marketing efforts. This role is pivotal in driving customer engagement, increasing retention rates, and maximizing revenue through strategic and tactical execution of campaigns. The ideal candidate will have expertise in email and SMS marketing platforms, a strong analytical mindset, and the ability to develop innovative strategies to elevate customer lifetime value.

Responsibilities:

Develop and implement strategies to improve customer retention, engagement, and lifetime value through lifecycle marketing.

Create and manage a campaign calendar that aligns with promotional activities, merchandising priorities, and broader marketing initiatives.

Design and execute lifecycle marketing programs, including welcome sequences, cart abandonment flows, post-purchase journeys, and winback campaigns.

Oversee the migration to a new marketing platform, ensuring seamless transitions and minimal disruptions to revenue.

Optimize email and SMS campaigns through segmentation, behavioral triggers, and personalized messaging.

Collaborate with creative teams to produce compelling designs and copy for marketing campaigns.

Monitor and analyze campaign performance metrics, identifying areas for optimization and improvement.

Develop and refine lead capture strategies, such as pop-ups and embedded forms, to grow subscriber lists effectively.

Maintain data integrity and ensure adherence to deliverability best practices.

Conduct testing and implement innovative approaches to enhance lifecycle marketing performance.

The salary range for this position is $85,000 - $120,000. This position includes Benefits available to permanent professionals, include medical, dental, vision, PTO, holidays, 401(k), etc.. Our specialized recruiting professionals apply their expertise and utilize our proprietary AI to find you great job matches faster.

Requirements

At least 5 years of experience in digital marketing, with a focus on email and SMS campaigns.
Proficiency in lifecycle marketing platforms such as Klaviyo, with experience in platform migrations preferred.
Demonstrated success in driving revenue growth through well-executed lifecycle marketing strategies.
Strong analytical skills, with experience using tools like Google Analytics 4 (GA4) to evaluate campaign performance.
Ability to balance strategic planning with hands-on execution of marketing initiatives.
Familiarity with paid social and Google Ads as part of broader digital marketing efforts.
Excellent collaboration skills to work effectively with design and copywriting teams.
Passion for marketing and ecommerce, with a proactive and team-oriented approach.

Innovation starts with people.

Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

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Our specialized recruiting professionals apply their expertise and utilize our proprietary AI to find you great job matches faster.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

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