Description The Digital Content Producer is responsible for crafting, editing, and managing high-quality digital materials that align with brand objectives and foster audience engagement. Combining creativity, technical aptitude, and strong project management skills, this role ensures that digital assets-including web content, email campaigns, social media posts, videos, graphics, and more-are delivered on schedule and adhere to brand guidelines.
Key Responsibilities
Content Creation & Production
- Produce, edit, and publish digital content across websites, email, and social platforms.
- Develop engaging multimedia assets such as images, videos, animations, and interactive content.
- Write, proofread, and optimize copy tailored for various digital channels.
- Collaborate with designers, writers, and marketing teams to bring creative concepts to life.
Website & Email Content Management
- Update and maintain website pages using common CMS platforms (e.g., WordPress, Drupal, AEM).
- Build and format HTML email campaigns, landing pages, and digital templates.
- Ensure all content adheres to best practices for accessibility, user experience, and search engine optimization.
Project Coordination
- Manage timelines for content production to ensure timely asset delivery.
- Maintain content calendars and coordinate with cross-functional teams around campaigns.
- Assist in planning and executing digital marketing initiatives.
Quality Assurance & Optimization
- Review and quality-check content for consistency, accuracy, and brand compliance.
- Test email campaigns for responsiveness across multiple devices and email clients.
- Analyze content performance metrics and recommend improvements to maximize engagement and reach.
Digital Asset Management
- Organize and maintain digital content libraries and project documentation.
- Ensure proper version control and standardized file naming conventions.
Requirements Education & Experience
- Bachelor's degree in Communications, Marketing, Digital Media, or related field (preferred).
- 2-5+ years of experience producing digital content within marketing or communications teams.
Skills & Competencies
- Strong writing, editing, and storytelling abilities.
- Proficient with CMS platforms and basic HTML/CSS (especially for email production).
- Experience with design and multimedia tools (Adobe Creative Suite, Canva, Figma, etc.).
- Solid understanding of SEO, UX, and digital marketing best practices.
- Ability to manage multiple projects and meet tight deadlines.
- Excellent communication and teamwork skills.
Preferred Qualifications
- Experience with marketing automation tools (e.g., HubSpot, Salesforce Marketing Cloud, Mailchimp).
- Knowledge of analytics platforms (Google Analytics, social insights tools).
- Familiarity with video editing and motion graphics tools (Premiere Pro, After Effects, CapCut, etc.).
- Ability to adapt quickly in a fast-paced creative environment.
HTML Email Design Backup
- Available for HTML email design and development support on an as-needed basis.
- Fluent in HTML for emails and able to work within provided templates or build new elements as required.
- Responsible for testing finished projects for consistency and responsiveness across all email clients and devices.
- Able to handle projects with short turnaround times (3 days or less) and maintain responsive communication regarding design changes and questions.
Innovation starts with people.
Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
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All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.
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