Director of Global Digital Marketing

Description

We are looking for a highly skilled Director of Global Digital Marketing to lead strategic initiatives across web platforms, social media channels, and digital campaigns. This role requires a dynamic leader who can align global priorities with regional execution, ensuring a cohesive and impactful digital presence. Based in Farmington Hills, Michigan, this position offers the opportunity to shape digital strategies that drive engagement and deliver measurable results. This is a remote flexible opportunity, but looking for local Michigan based Global Marketing Directors open to travel as needed.

Responsibilities:

Develop and execute content strategies for websites and social media channels to ensure alignment with organizational objectives and standards.

Collaborate with senior leadership and global digital teams to prioritize initiatives and maintain consistency across platforms.

Oversee the architecture, content governance, and performance optimization of global websites and social media accounts.

Lead the creation and implementation of regional social media strategies across platforms such as LinkedIn, Instagram, and X.

Manage and guide global support staff to ensure smooth day-to-day operations and high performance.

Coordinate with web development teams to handle site enhancements, migrations, and new launches across regions.

Drive search engine optimization (SEO) efforts and manage external SEO partners to enhance regional search visibility.

Lead digital campaigns and audience acquisition through engaging web experiences and targeted social media efforts.

Monitor and evaluate digital performance metrics using tools like Google Analytics, SEMrush, and Brandwatch, delivering actionable insights to stakeholders.

Collaborate with marketing and communications teams to ensure digital efforts support overall business goals and key service lines.

Requirements

A minimum of 5-7 years of experience in leadership roles within digital marketing, web, or social media.
Proven expertise in managing complex, multi-region websites and enterprise social media accounts.
Strong understanding of web platforms, social media algorithms, SEO, and digital performance analytics.
Experience working in a matrixed, global organization, with the ability to manage priorities across time zones.
Exceptional communication skills, both written and verbal, with the ability to convey technical concepts in clear business terms.
Highly organized, with the ability to manage multiple projects simultaneously.
Familiarity with real estate, consulting services, or B2B industries is a plus.
Demonstrated interest in emerging technologies, including AI, and their application in digital marketing.

Innovation starts with people.

Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

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All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

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