Debit Card Migration Workstream Specialist - Credit Unions

job summary:

We have an 8 week, remote project for someone who has experience with Workstream Communications to migrate from debit card provider to another.

location: Telecommute

job type: Contract

salary: $60 - 65 per hour

work hours: 9am to 5pm

education: Bachelors



responsibilities:

Strategic Planning & Management

• Develop a multi-phase communication roadmap that aligns with the technical migration timeline (Pre-conversion, Launch, and Post-conversion).
• Design a segmented messaging framework to address the unique concerns of members from both merging credit unions, ensuring brand consistency while acknowledging legacy differences.
• Establish a sequenced cadence for member touchpoints to prevent information overload while ensuring all regulatory and functional milestones are met.
• Define key member milestones and align messaging across all phases of the card transition to ensure a seamless transition experience.

Content Development & Execution

• Author the primary member notification letter, distilling complex technical changes into clear, reassuring, and actionable instructions.
• Draft a suite of digital communications, including follow-up emails, reminder templates, and social media copy designed to drive engagement and card activation.
• Build a comprehensive "Source of Truth" landing page, including detailed FAQs to proactively address member anxiety regarding fund access and card PINs.
• Create high-impact in-branch collateral, such as lobby signage and QR-code enabled "buck slips" to bridge the gap between physical visits and digital resources.

Stakeholder Collaboration

• Facilitate iterative review cycles with credit union leadership and legal/compliance stakeholders to ensure all messaging is accurate and approved.
• Act as the primary liaison between the marketing team and the technical migration team to ensure communication triggers align with card delivery timelines.
• Empower frontline staff by providing "Member-Ready" talking points and scripts to ensure consistency between what a member reads in a letter and what they hear in a branch.

Quality Assurance & Risk Mitigation

• Audit all member-facing materials for tone and clarity, specifically focusing on reducing "friction points" where members might feel confused about their access to funds.
• Monitor and refine messaging based on initial member feedback or common questions identified during the early stages of the conversion.
• Ensure all creative assets for digital screens and social media are optimized for their respective platforms to maximize visibility and member awareness.

qualifications:

5+ Years in Communications or Marketing: Specifically within the financial services sector (Credit Unions or Community Banks preferred).

Card Conversion or Migration Experience: Proven track record of managing communications for a card brand flip or core system conversion.

Merger & Acquisition (M&A) History: Experience navigating the sensitivities of merging two distinct organizational cultures and member bases.

Portfolio of Work: Ability to provide samples of member-facing letters, FAQs, and digital content that simplify complex technical or financial transitions.

Key Skills & Competencies

Strategic Sequencing: Mastery of communication "cadence"-knowing exactly when to send a "Save the Date" vs. a "Last Call" reminder to minimize member panic.

Change Management Communication: Skill in framing "forced" changes (like a new card) as an "upgrade" rather than an "inconvenience."

Crisis Management & Empathy: Ability to anticipate "friction points" (e.g., card activation delays, PIN changes) and draft proactive messaging to mitigate support volume.

Project Management Tools: Proficiency in tools like Asana, Trello, or Monday.com to track the 8-week timeline and milestone completion.

Technical & Regulatory Knowledge

Financial Compliance Awareness: Basic understanding of regulations governing member notifications (e.g., Regulation E or truth-in-savings requirements) to ensure content is compliant.

Digital Content Systems: Experience working with website CMS platforms and email marketing tools (e.g., Mailchimp, Constant Contact, or HubSpot).

Multichannel Execution: Ability to adapt a single message across different formats, from a formal physical letter to a 280-character social post.

Education & Certification (Optional but Preferred)

Bachelor's Degree in Communications, Journalism, Marketing, or Business.

Certifications: Professional certifications like the IABC (International Association of Business Communicators) or PRSA (Public Relations Society of America) are strong indicators of quality.

Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

At Randstad Digital, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact

Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Randstad Digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility).

This posting is open for thirty (30) days.


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