Global Digital Experience Lead

Overview:
We are seeking a Digital Experiences Lead to help define and execute our global digital strategy across owned channels while driving measurable performance and engagement. This role blends strategic contribution with hands-on execution and plays a central role in shaping how we engages audiences across the full digital journey.
Working in close partnership with the Head of Digital, CRM, Social, regional marketing teams, and the Digital Platforms, this individual will help develop global guidelines, content frameworks, and performance standards while owning key initiatives that operationalize those strategies across markets. This role works across channels to align shared content pillars, creative assets, and campaign narratives, helping ensure cohesive, connected customer journeys across the digital ecosystem.

WHAT YOU'LL DO: Front-of-House Digital Strategy & Experience Development
Partner with stakeholders to help shape our global front-of-house digital strategy across website, email, campaigns, and owned digital surfaces
Contribute to the development of content pillars, audience frameworks, editorial standards, and experience guidelines
Own workstreams focused on building scalable governance models, playbooks, and operating standards for global execution
Ensure our digital ecosystem delivers cohesive storytelling while supporting localized market needs
Drive improvements to content systems including shared libraries and modular content approaches that improve efficiency and reuse
Partner closely with Social and CRM to align shared content pillars, creative asset usage, and audience messaging frameworks
Use SEO and GEO (Generative Engine Optimization) insights to inform content strategy and editorial planning, helping ensure content is discoverable, relevant, and optimized for evolving search and AI-driven discovery experiences.

Cross-Channel Orchestration & Campaign Enablement
Own digital activation workstreams for global campaigns, ensuring coordinated execution across websites, email, and native applications
Partner with Regional Marketing, Creative, social channel teams, CRM, and Campaign teams to translate strategy into actionable execution plans
Coordinate during campaign planning to align timing, messaging, and audience journeys across channels
Help define integrated activation models that connect social discovery, email engagement, and owned digital experiences into cohesive customer journeys
Identify gaps and inefficiencies in digital activation workflows and implement continuous improvement initiatives.

SKILLS: Performance Strategy, Insights & Optimization
Develop and operationalize KPI frameworks and performance measurement standards across digital programs
Own dashboard development and reporting cadences that provide visibility into global and regional performance
Drive experimentation and optimization initiatives including A/B testing, CRO, and content performance analysis
Translate insights into recommendations that inform strategy refinement and execution improvements
Partner with CRM and social analytics stakeholders to align performance measurement approaches and understand cross-channel audience behavior and funnel progression
Monitor organic performance trends including search visibility, keyword performance, and AI-driven discovery signals, and translate insights into content optimization and experience improvement opportunities.

Digital Platform Partnership & Capability Enablement
Partner with the Digital Platforms team to help define front-of-house experience requirements and capability needs
Contribute to platform roadmap discussions by representing marketing and audience experience priorities
Support rollout and adoption of new platform capabilities across regions
Ensure CMS workflows and digital tools enable efficient content delivery and scalable execution.

Collaboration & Enablement
Act as a key partner to regional teams by providing guidance, best practices, and operational support
Develop documentation, playbooks, and enablement resources that help scale digital standards globally
Build strong working relationships across Marketing, CRM, social channel teams, Digital Platforms, Creative, and Regional teams.

WHAT WE RE LOOKING FOR Core Qualifications
12+ years of experience in digital marketing, digital experience strategy, content operations, or performance marketing
Experience owning cross-functional initiatives or programs
Strong understanding of digital experience best practices and performance measurement frameworks
Experience working with CMS platforms and digital publishing workflows
Ability to balance strategic thinking with hands-on execution
Strong communication and collaboration skills.

Preferred Experience
Experience working in global or multi-region marketing organizations
Familiarity with third-party and first-party analytics platforms
Experience supporting experimentation programs
Experience partnering with product or platform teams on digital capability development
Experience working with SEO tools such as Google Search Console, SEMrush, Ahrefs, or similar platforms.