Description We're seeking a strategic, results-driven
Digital Marketing Manager to lead and scale a growing digital ecosystem for a well-established brand. This role will own digital strategy, agency management, website experience, and CRM implementation-driving measurable impact across a global B2B network.
Key Responsibilities
- Website & Agency Leadership: Own UX, performance, and ongoing optimization of the corporate website in partnership with an external agency; drive traffic, engagement, and conversion through content and experience improvements.
- CRM & Marketing Automation: Lead implementation and optimization of Oracle CRM and Eloqua to power email campaigns, lead management, and customer engagement.
- Digital Strategy: Develop and execute integrated campaigns across SEO, SEM, paid media, and social.
- Campaign Management: Plan and optimize digital and print advertising to maximize ROI and measurable outcomes.
- Social Media Leadership: Oversee strategy and execution across key platforms, managing day-to-day support resources.
- Analytics & Reporting: Track KPIs across channels, delivering insights and recommendations for continuous improvement.
- Cross-Functional Collaboration: Partner with IT, sales, and external agencies to deliver digital initiatives.
Technical & Systems Focus
- Support development of a dealer portal (Azure App Services) with real-time inventory and ordering functionality
- Guide systems integration between CRM (lead/account management) and ERP (order processing) via secure APIs
Requirements - 7+ years in digital marketing leadership (strategy, agency management, and project oversight)
- Strong experience with CRM systems (Oracle/Eloqua preferred) and marketing automation
- Expertise across SEO, SEM, paid media, email, and content strategy
- Experience leading website UX and optimization initiatives
- Data-driven mindset with strong analytical and project management skills
- Excellent communication and stakeholder management abilities
Innovation starts with people.
Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
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Robert Half will consider for employment qualified applicants with arrest or conviction records in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.
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