Description
We are looking for an experienced Technical Business Analyst with expertise in Adobe Target to join our team in Los Angeles, California. In this role, you will focus on executing and optimizing website A/B tests, managing guest experiences, and contributing to technical implementations. This position requires a hands-on approach and a deep understanding of personalization and web analytics.
Responsibilities:
Execute and manage daily website A/B testing initiatives utilizing Adobe Target.
Collaborate with UX, engineering, and marketing to implement and optimize guest experiences.
Develop and maintain profile scripts and customer attributes within Adobe Target.
Debug and troubleshoot issues using WebSDK, APIs, and data layers.
Monitor and analyze web analytics to refine audience targeting and personalization strategies.
Ensure seamless integration of Adobe Target with other digital platforms and workflows.
Conduct testing and optimization to enhance user experiences.
Communicate effectively with stakeholders to provide technical insights and progress updates.
Stay updated on advancements in Adobe Experience Platform and related technologies.
Provide technical support and guidance for end-to-end implementation processes.
Requirements
Bachelor's degree in Computer Science, Business, Marketing, or a related field.
At least 7 years of experience in digital product management, with 3+ years focused on personalization and A/B testing.
Extensive hands-on experience with Adobe Target implementation and optimization.
Strong knowledge of profile scripts, customer attributes, and Adobe Target functionalities.
Proficiency in JavaScript, APIs, WebSDK, and debugging tools.
In-depth understanding of web analytics, audience segmentation, and personalization best practices.
Preferred certifications in Adobe Target Business Practitioner or Developer roles.
Familiarity with front-end technologies such as HTML, CSS, and JavaScript.
Technology Doesn't Change the World, People Do.
Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app and get 1-tap apply, notifications of AI-matched jobs, and much more.
All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.
2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use and Privacy Notice.
Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.
- Dice Id: rhalfint
- Position Id: 00320-0013414498
- Posted 11 hours ago
Never miss an opportunity! Create an alert based on the job you applied for.
