Product Marketing Manager (Growth Acquisition)

We''re looking for a highly motivated Product Marketing Manager on our Growth team to support acquisition marketing initiatives across a fast-paced, cross-functional organization. This person will play a key role in helping develop and execute growth strategies, analyze performance, identify opportunities, and drive marketing initiatives from concept through execution.

This is an ideal opportunity for someone who thrives in ambiguity, moves quickly, communicates exceptionally well, enjoys solving complex business problems with data, and maintains a positive, solutions-oriented mindset even as priorities evolve in a fast-moving environment.

What You''ll Do

• Help develop growth marketing strategies from the ground up using customer insights, performance data, competitive intelligence, and market trends.
• Analyze campaign performance and identify opportunities to improve acquisition, efficiency, and overall business results.
• Conduct competitive analysis and synthesize findings into actionable recommendations.
• Partner closely with cross-functional teams, including Media, Product Marketing, Digital (.com), Partner Marketing, Social, Analytics, and Product to bring campaigns to life.
• Build presentations, recommendations, and strategic narratives for stakeholders and leadership.
• Execute campaigns and partnerships from conception to delivery.
• Monitor campaign performance and proactively recommend optimizations based on learnings.
• Help coordinate marketing initiatives across multiple workstreams while keeping projects moving on schedule.
• Understanding of the Connected TV ecosystem, including OEMs and streaming platforms, and how these partners influence customer acquisition, content discovery, merchandising, and growth marketing opportunities.
• Roll up your sleeves to support the team wherever needed—whether developing strategy, analyzing data, building presentations, or helping drive execution to keep initiatives moving forward.

What We''re Looking For

• Experience in Growth Marketing, Product Marketing, Performance Marketing, or Acquisition Marketing.
• Strong strategic thinking with the ability to connect data, customer behavior, and competitive insights into actionable marketing strategies.
• Understanding of the marketing ecosystem, including paid media, digital marketing, websites/e-commerce (.com), partner marketing, social, and product marketing.
• Excellent analytical skills with experience using data to inform business and marketing decisions.
• Outstanding written and verbal communication skills with the ability to influence cross-functional partners.
• Highly proactive and self-motivated—you identify problems and opportunities before being asked.
• Responsive, organized, and able to manage multiple priorities simultaneously.
• Comfortable working independently while collaborating effectively across teams.
• Able to thrive in a fast-paced, fluid environment where flexibility, adaptability, and a positive attitude are essential.
• Comfortable navigating changing priorities with resilience and a solutions-first mindset.
• Strong project management skills with exceptional attention to detail.
• Understanding of the entertainment landscape.

Success in This Role Looks Like

The ideal candidate is someone who:

• Takes ownership without waiting for direction.
• Moves quickly while maintaining high-quality work.
• Communicates proactively and keeps stakeholders informed.
• Builds strong relationships across teams.
• Uses data and competitive insights to influence strategy and recommendations.
• Thinks beyond execution and consistently looks for opportunities to optimize and improve results.
• Maintains a positive, collaborative attitude even when priorities shift or timelines accelerate.
• Embraces ambiguity, adapts quickly to changing business needs, and isn''t afraid to roll up their sleeves to help the team succeed.

Preferred Qualifications

• 5–7 years of experience.
• Experience building presentations, executing end-to-end campaigns, and collaborating with cross-functional teams.
• Experience supporting subscription, direct-to-consumer, or digital growth businesses.
• Experience working with performance marketing metrics and acquisition funnels.
• Familiarity with media planning, customer segmentation, testing, and optimization frameworks.
• Based in the Pacific Time Zone, but open to other time zones.