Salesforce Business Analyst

Salesforce Business Analyst

Hybrid - Grand Rapid, MI (Only Local Candidates, No relocations)

W2 Role

Key Responsibilities:

· Lead complex business analysis initiatives for commercial technology platforms, with primary focus on Salesforce and integrated marketing/sales technologies

· Partner with sales operations, marketing, and customer success teams to understand business requirements and translate them into technical solutions

· Design and optimize end-to-end business processes across the commercial tech stack to drive efficiency and revenue growth

· Develop comprehensive solution designs, including process flows, user stories, and technical specifications

· Provide subject matter expertise in commercial systems architecture, particularly in areas of sales operations, marketing automation, and customer engagement platforms

· Lead stakeholder engagement across multiple levels of the organization, from executive leadership to end users

· Serve as a thought leader in commercial technology best practices

Technical Skills Required:

· Advanced knowledge of Salesforce platform, including Sales Cloud, Service Cloud, and CPQ

· Experience with marketing automation platforms (e.g., Pardot)

· Understanding of sales operations tools (e.g., Outreach)

· Proficiency in data visualization and analytics tools (e.g., Tableau, Power BI)

· Knowledge of API integrations and data flow architectures

· Experience with Agile methodologies and project management tools

Business Skills Required:

· Proven track record of leading large-scale commercial technology initiatives

· Strong understanding of B2B sales and marketing processes

· Excellence in stakeholder management and executive communication

· Advanced problem-solving and analytical capabilities

· Ability to balance strategic thinking with tactical execution

· Experience in change management and user adoption strategies

Qualifications:

· Bachelor''''s degree in Business, Information Systems, or related field

· 10+ years of business analysis experience in commercial technology

· Salesforce certifications preferred (Administrator, Advanced Administrator, or Platform App Builder)

· Demonstrated experience in requirements gathering, solution design, and implementation

· Track record of successful large-scale technology transformation projects

Impact & Scope:

· Drive strategic initiatives that directly impact revenue generation and commercial operations

· Influence technology roadmap for commercial systems

· Lead cross-functional teams in delivering complex technology solutions

· Partner with senior leadership to align technology initiatives with business strategy