Media Buying Specialist

Job Description

Channel Strategy Team

The Channel Strategy team is a newly established group focused on advancing media buying, performance optimization, and digital acquisition strategy within a Fortune 500 technology organization.
This team plays a critical role in scaling global marketing efforts by leveraging data, advanced advertising platforms, and emerging AI-driven tools. You'll work across multiple lines of business, partnering with internal stakeholders and external agencies to drive measurable growth and improve marketing efficiency.
We are hiring for two roles within this team, with flexibility based on candidate strengths.

Role 1: Media Buying Specialist (Performance & Optimization)

This role is ideal for a hands-on performance marketer who thrives on campaign optimization, data analysis, and continuous improvement at scale.

Key Responsibilities

• Execute and optimize paid media campaigns across platforms such as:
  • Google Ads / YouTube
  • TikTok
  • Reddit
  • Additional regional platforms (e.g., LINE, Shopee)
• Analyze campaign performance to identify:
  • Keyword and audience effectiveness
  • Market-level opportunities
  • Optimization gaps across the funnel
• Translate performance data into actionable insights that inform:
  • Campaign strategy
  • Go-to-market (GTM) improvements
  • User acquisition and onboarding strategies
• Conduct in-depth analysis within ad platforms to uncover trends, inefficiencies, and growth opportunities
• Manage core campaign execution, including:
  • Keyword strategy and list management
  • Bid optimization
  • Conversion tracking and funnel performance
  • Creative coordination with agency partners
• Partner with internal teams and external agencies to enhance campaign performance and accountability
• Work autonomously across multiple products and business priorities in a fast-paced environment

Role 2: Media Analyst / Hybrid Media Buyer

This role offers flexibility for candidates with strengths in data analytics, performance marketing, or a combination of both.

Key Responsibilities

• Perform deep analysis across marketing channels to evaluate campaign effectiveness and identify optimization opportunities
• Develop insights that drive improvements in performance, targeting, and conversion outcomes
• Support media buying efforts, including campaign execution and optimization (for hybrid profiles)
• Collaborate with cross-functional partners to translate data into strategic recommendations
• Assist in managing workflows, priorities, and campaign deliverables as needed
• Contribute to ongoing testing, experimentation, and performance tracking initiatives

Additional Skills & Qualifications

Required Qualifications

• 3-7+ years of experience in:
  • Performance marketing
  • Media buying
  • Digital marketing analytics
• Strong hands-on experience with platforms such as:
  • Google Ads, DV360, or similar programmatic tools
• Demonstrated ability to:
  • Optimize campaigns based on performance data
  • Identify trends and translate insights into actionable improvements
• Solid understanding of:
  • Conversion funnels
  • Attribution models
  • Campaign performance metrics
• Experience working in fast-paced, results-driven environments
• Ability to manage multiple priorities and operate with a high degree of autonomy

Preferred Qualifications

• Experience in agency environments or managing agency relationships
• Exposure to global or multi-market campaign strategy
• Familiarity with emerging AI-driven advertising tools and automation platforms
• Strong analytical skillset (Excel, data visualization tools, or similar)
• Experience connecting marketing performance insights to broader business or product strategy

What Sets This Role Apart

• Opportunity to work within a Fortune 500 technology organization at global scale
• Exposure to advanced tools shaping the future of AI-driven marketing
• Ability to influence go-to-market strategy through data-backed insights
• Clear path to grow from execution into strategic ownership

Skills
Digital, channel marketing
Top Skills Details
Digital, channel marketing
Additional Skills & Qualifications
Prior Meta experience preferred (other marketing orgs within Meta are a great source). If not available, strong agency media buying experience with optimization expertise is the priority
Selling point: opportunity to work at one of the largest tech companies, directly shape Meta's go-to-market, access to tools and platforms that show what the AI future looks like, and strong resume builder for someone who wants to grow beyond agency execution into strategic, data-driven media buying at scale.
Experience Level
Expert Level
Job Type & Location
This is a Contract position based out of Menlo Park, CA.
Pay and Benefits
The pay range for this position is $60.00 - $80.00/hr.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to specific elections, plan, or program terms. If eligible, the benefits available for this temporary role may include the following:
Medical, dental & vision
Critical Illness, Accident, and Hospital
401(k) Retirement Plan - Pre-tax and Roth post-tax contributions available
Life Insurance (Voluntary Life & AD&D for the employee and dependents)
Short and long-term disability
Health Spending Account (HSA)
Transportation benefits
Employee Assistance Program
Time Off/Leave (PTO, Vacation or Sick Leave)
Workplace Type
This is a fully remote position.
Application Deadline
This position is anticipated to close on Jul 6, 2026.

About TEKsystems

We're partners in transformation. We help clients activate ideas and solutions to take advantage of a new world of opportunity. We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe and Asia. As an industry leader in Full-Stack Technology Services, Talent Services, and real-world application, we work with progressive leaders to drive change. That's the power of true partnership. TEKsystems is an Allegis Group company.

The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.

About TEKsystems and TEKsystems Global Services

We're a leading provider of business and technology services. We accelerate business transformation for our customers. Our expertise in strategy, design, execution and operations unlocks business value through a range of solutions. We're a team of 80,000 strong, working with over 6,000 customers, including 80% of the Fortune 500 across North America, Europe and Asia, who partner with us for our scale, full-stack capabilities and speed. We're strategic thinkers, hands-on collaborators, helping customers capitalize on change and master the momentum of technology. We're building tomorrow by delivering business outcomes and making positive impacts in our global communities. TEKsystems and TEKsystems Global Services are Allegis Group companies. Learn more at TEKsystems.com.

The company is an equal opportunity employer and will consider all applications without regard to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.

San Francisco Fair Chance Ordinance: Pursuant to the San Francisco Fair Chance Ordinance, for all positions located in the city and county of San Francisco, we will consider for employment qualified applicants with arrest and conviction records.

Massachusetts Lie Detector: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Use of Artificial Intelligence (AI): We may use Artificial Intelligence (AI) to support parts of our hiring process, including sourcing, screening, and evaluating candidates. AI helps assess applications and qualifications, but final decisions are made by our hiring team. By applying, you acknowledge and agree that your application may be reviewed using AI tools.