Analyste Senior, Marketing De Performance Et Mesure

propos du rle

Nous recherchons un(e) analyste senior en marketing de performance et mesure qui agira comme moteur analytique derrire la stratgie marketing.
Dans ce rle, vous aiderez l'entreprise prendre des dcisions plus claires en mesurant l'efficacit marketing, en amliorant l'infrastructure de suivi, et en guidant l'allocation des budgets travers les canaux numriques (recherche payante, mdias sociaux, affilis, CRM).
Il s'agit d'un poste hautement stratgique et oprationnel, combinant science des donnes, analytique marketing et exprimentation.

Responsabilits

Performance marketing & mesure

• valuer la performance des mdias payants et identifier des opportunits d'optimisation du ROAS
• Raliser des analyses d'attribution (multi-touch et last-click)
• Analyser la performance des canaux travers tout le funnel marketing

MMM & incrmentalit

• Grer et faire voluer le modle de Marketing Mix Modeling (MMM)
• Construire des modles conomtriques pour mesurer la contribution des canaux
• Concevoir et excuter des tests d'incrmentalit (geo tests, lift tests, marchs apparis)
• Utiliser des approches de causalit pour valider l'impact marketing

Donnes & analytique

• Manipuler des donnes grande chelle via SQL (BigQuery/Snowflake) et Python/R
• Dvelopper des modles et outils d'aide la dcision
• Crer des tableaux de bord et outils analytiques en libre-service

Tracking & infrastructure

• Collaborer avec les quipes techniques pour assurer un tracking fiable (GA4, tagging)
• Traduire les besoins d'affaires en spcifications de mesure
• Garantir la cohrence entre donnes, rapports et modles

Insights & stratgie

• Fournir des recommandations claires sur l'allocation des budgets
• Influencer les dcisions marketing grce des analyses rigoureuses
• Collaborer avec plusieurs quipes (paid media, CRM, analytics)

Profil recherch

• 5 7+ ans d'exprience en analytique marketing ou data science
• Exprience en MMM et/ou tests d'incrmentalit
• Bonne comprhension des mdias payants et de l'attribution
• Solides comptences en SQL et Python (ou R)
• Exprience avec BigQuery ou Snowflake
• Forte base en statistiques et exprimentation
• Capacit traduire des analyses complexes en recommandations d'affaires

Pourquoi nous rejoindre

• Rle stratgique avec impact direct sur l'allocation des budgets marketing
• Environnement collaboratif et ax sur les donnes
• Culture flexible et en croissance

About the Role

We are looking for a senior Analyst, Performance Marketing & Measurement to act as the analytical engine behind our marketing strategy.
In this role, you will help the business make smarter, data-driven decisions by measuring marketing effectiveness, improving tracking infrastructure, and guiding budget allocation across digital channels (paid search, social, affiliates, CRM).
This is a high-impact, hands-on role where you will combine data science, marketing analytics, and experimentation to influence how marketing investments are optimized.

What You'll Do

Marketing Performance & Measurement

• Evaluate paid media performance and identify opportunities to improve efficiency and ROAS
• Lead attribution analysis, including multi-touch and last-click reconciliation
• Analyze channel performance across the full funnel (TOFU, MOFU, BOFU)

MMM & Incrementality

• Own and evolve the Marketing Mix Modeling (MMM) framework
• Build and maintain econometric models to measure channel contribution
• Design and run incrementality tests (geo holdouts, matched markets, conversion lift)
• Use causal inference to validate marketing impact and guide investment decisions

Data & Analytics

• Work hands-on with large datasets using SQL (BigQuery/Snowflake) and Python/R
• Build models and frameworks to support marketing decision-making
• Develop dashboards and self-serve analytics tools

Tracking & Measurement Infrastructure

• Partner with engineering teams to ensure accurate tracking (GA4, tagging, data pipelines)
• Translate business needs into measurement specifications
• Ensure consistency across reporting, raw data, and modeling inputs

Strategic Insights

• Deliver clear, actionable insights to marketing and leadership teams
• Recommend budget allocation and optimization strategies
• Influence cross-functional stakeholders with data-driven storytelling

What We're Looking For

• 5-7+ years in marketing analytics, data science, or measurement
• Strong experience with Marketing Mix Modeling (MMM) and/or incrementality testing
• Solid knowledge of paid media performance and attribution
• Advanced skills in SQL + Python (or R)
• Experience working with BigQuery or Snowflake
• Strong foundation in statistics and experimentation (causal inference, regression, testing)
• Ability to translate complex analysis into business impact

Why Join

• High visibility role with direct influence on marketing strategy
• Work at the intersection of data science and marketing
• Collaborative and fast-growing analytics environment
• Flexible, supportive work culture

Job Type & Location
This is a Contract position based out of Montreal, QC.
Pay and Benefits
The pay range for this position is $40.00 - $60.00/hr.
Workplace Type
This is a hybrid position in Montreal,QC.

propos de TEKsystems et TEKsystems Global Services

Nous sommes un fournisseur de services aux entreprises et de technologies. Nous acclrons la transformation de nos clients. Notre comptence en stratgie, conception, excution et oprations libre la valeur de l'entreprise par un ventail de solutions. Nous sommes une quipe de 80 000 personnes qui collaborent avec plus de 60 000 clients, notamment 80 % du Fortune 500 en Amrique du Nord, Europe et Asie, qui collaborent avec nous dans le cadre de nos capacits full-stack et notre rythme. Nous sommes des penseurs stratgiques, des collaborateurs pratiques qui aident les clients exploiter le changement et matriser le dynamisme de la technologie. Nous btissons le futur en livrant les rsultats et en crant un impact positif dans nos communauts mondiales. TEKsystems et TEKsystems Global Services sont des entreprises d'Allegis Group. Dcouvrez d'autres informations TEKsystems.com.

Qubec Numro du permis d'agence de placement de personnel AP-2000547

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Utilisation de l'intelligence artificielle (IA): Nous pouvons utiliser l'intelligence artificielle (IA) pour soutenir certaines tapes de notre processus d'embauche, notamment la recherche, la prslection et l'valuation des candidatures. L'IA aide analyser les candidatures et les qualifications, mais les dcisions finales sont prises par notre quipe de recrutement. En soumettant votre candidature, vous reconnaissez et acceptez que celle-ci puisse tre examine l'aide d'outils d'IA.

About TEKsystems and TEKsystems Global Services

We're a leading provider of business and technology services. We accelerate business transformation for our customers. Our expertise in strategy, design, execution and operations unlocks business value through a range of solutions. We're a team of 80,000 strong, working with over 6,000 customers, including 80% of the Fortune 500 across North America, Europe and Asia, who partner with us for our scale, full-stack capabilities and speed. We're strategic thinkers, hands-on collaborators, helping customers capitalize on change and master the momentum of technology. We're building tomorrow by delivering business outcomes and making positive impacts in our global communities. TEKsystems and TEKsystems Global Services are Allegis Group companies. Learn more at TEKsystems.com.

The company is an equal opportunity employer and will consider all applications without regard to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.

Quebec Personnel Placement Agency Permit Number AP-2000547

San Francisco Fair Chance Ordinance: Pursuant to the San Francisco Fair Chance Ordinance, for all positions located in the city and county of San Francisco, we will consider for employment qualified applicants with arrest and conviction records.

Use of Artificial Intelligence (AI): We may use Artificial Intelligence (AI) to support parts of our hiring process, including sourcing, screening, and evaluating candidates. AI helps assess applications and qualifications, but final decisions are made by our hiring team. By applying, you acknowledge and agree that your application may be reviewed using AI tools.