Marketing Manager II

Description:
Role - Marketing Manager, O&O Strategy & Automation
Rate - $50 to $53/hr on w2 (depends on exp)
Location - San Francisco, CA OR Culver city (hybrid)
Duration - 12+ months of contract

Candidate Requirements:
Top 3 Must Have Hard Skills
1. Experience with project management tool (air table, jira)
2. Experience with experimental tools, paid media tool
3. MS office proficient

What background does someone have that is successful in this role?
Campaign managers, Ecommerce, marketing manager for paid media, B2C marketing

Task Breakdown and Workflow:
Build dashboards that show campaign performance and experiment results, design experimentation frameworks, liaison between Content Marketing (CM) stakeholders and channel leads, drive adoption of new tools and methodologies across teams

Come innovate with the client Music team! We are seeking a Marketing Manager to join our
Owned and Operated (O&O) team. This role lives at the intersection of O&O and Content Marketing (CM) teams, serving as the centralized Single Point of Contact (SPOC) to standardize, optimize, accelerate, and scale Content Marketing (CM) campaigns across O&O channels. You will drive integrated experimentation strategy and operations for core content and go-to-market (GTM) campaigns, while establishing the gold standard for how we support these initiatives in O&O.
As a Marketing Manager within the O&O team, you will connect Owned & Operated, Content Marketing, measurement/ reporting and other partner teams. Your core responsibilities include: 1) designing experimentation frameworks supporting retention outcomes; 2) driving cross-functional execution from strategy to launch; and 3) building AI-powered automation that accelerates experimentation and reduces operational overhead. You will leverage experimentation to set O&O channel strategy (customer journey, positioning, channel mix, targeting), define program roadmaps, and develop scalable toolkits and playbooks across In-App Messaging, Push, Email, Merchandising, Browse Home, and ASO.

Key Job Responsibilities Experiment & Scale
•Design experimentation frameworks that surface high-impact testing opportunities
•Set experimentation governance that balances speed, rigor, and business impact
•Build dashboards that show real-time campaign performance and experiment results
•Define measurement standards that tie O&O channel activity to direct retention outcomes
•Measure impact of strategic initiatives with clear performance metrics
Cross-Functional Partnership & Ownership
•Collaborate with Content Marketing (CM) to set prioritization aligned to leadership and artist partnership goals
•Develop and maintain a strategic partnership framework to align goals and streamline operations
•Coordinate across Measurement, Product, and Creative teams to accelerate operations and delivery of campaigns
•Serve as primary liaison between Content Marketing (CM) stakeholders and channel leads
•Drive adoption of new tools and methodologies across O&O and Content Marketing (CM) teams
AI, Automation & Operational Excellence
•Automate proven campaigns using AI/Automation workflows to free capacity for experimentation
•Scale AI-driven personalization, recommendations, and event-triggered messaging across O&O channels
•Partner with data science teams on attribution, audience segmentation, and unified measurement framework to quantify O&O''s retention impact
•Standardize operations through AI-assisted toolkits, streamlined intake, and repeatable workflows that reduce setup time

Experience
•4+ years of experience in marketing strategy with focus on experimentation and test-and-learn programs
•Proven track record designing A/B and incrementality testing that connects channel activity to business outcomes
•Experience building or managing automation (e.g., triggered campaigns, dynamic creative, personalized journeys)
•Background in marketing operations (e.g., process design, intake management, and crossfunctional coordination)
•Strong measurement foundation with ability to define KPIs and translate results into strategic recommendations
•Excellent communication skills with ability to simplify complex concepts for senior stakeholders
Preferred Qualifications
•Experience developing channel strategy across owned marketing channels (email, push, inapp, merchandising)
•Background in subscription, retention, or lifecycle marketing
•Experience with experimentation platforms or internal A/B testing tools
•Familiarity with marketing automation systems and workflow design
•Background in marketing operations or campaign operations at scale
•Experience in music, entertainment, or media industries

Russell Tobin offers eligible employee’s comprehensive healthcare coverage (medical, dental, and vision plans), supplemental coverage (accident insurance, critical illness insurance and hospital indemnity), 401(k)-retirement savings, life & disability insurance, an employee assistance program, legal support, auto, home insurance, pet insurance and employee discounts with preferred vendors.

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