Description We are seeking a dynamic, strategic, and growth-minded Activation Director, SEO to join our Activation Team. This team includes digital media experts, traditional media buyers, and ad operations specialists. This role requires a seasoned SEO leader with deep expertise across technical SEO, content strategy, search visibility, analytics, and evolving search behavior.
The ideal candidate is a strong leader who can operate independently in a fast-paced environment, guide teams, solve complex challenges, and confidently communicate with executive stakeholders. You will lead strategic SEO initiatives while helping evolve the organization's SEO offering across traditional search, AI-driven search, and emerging generative experiences.
Key Responsibilities:- Lead and mentor a team of SEO professionals, driving performance, development, and a high-accountability culture.
- Own end to end SEO strategy across clients, including technical SEO, content strategy, AEO, GEO, and organic growth initiatives.
- Partner cross-functionally with paid media, analytics, content, strategy, and client services to ensure integrated execution.
- Oversee technical SEO initiatives including audits, crawlability, indexation, site architecture, Core Web Vitals, and schema implementation.
- Develop scalable SEO frameworks, workflows, and reporting structures to improve efficiency and execution quality.
- Translate complex SEO insights and AI-driven search trends into clear, actionable business recommendations for stakeholders.
- Support business development through SEO audits, strategic recommendations, proposal support, and solution design.
- Analyze performance data to identify growth opportunities, troubleshoot challenges, and refine strategy.
Requirements Top 3 Must-Haves: 10+ years of SEO experience with proven success driving measurable organic growth.5+ years of leadership experience managing and developing high-performing SEO teams.Deep technical SEO expertise combined with the ability to translate insights into business impact. Preferred Experience:- Agency experience managing multiple complex client engagements.
- Familiarity with AI-driven search, generative search, and evolving SERP dynamics.
- Experience contributing to business development and client strategy.
Skills & Tools:- Expertise in SEO tools including Google Search Console, GA4, SEMrush, Ahrefs, Screaming Frog, Sitebulb, and Moz.
- Strong analytical skills with the ability to interpret complex datasets and identify actionable insights.
- Advanced knowledge of technical SEO principles including crawlability, indexability, site performance, and structured data.
- Experience building scalable workflows, reporting systems, and operational frameworks.
- Strong executive communication and presentation skills.
- Familiarity with AI tools and automation workflows supporting SEO strategy and execution.
Your ability to lead strategy, build teams, and drive measurable organic growth will play a critical role in shaping the future of SEO within a rapidly evolving digital landscape. If you are a proactive, analytical leader with a passion for innovation and search, we would love to connect.
Innovation starts with people.
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All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.
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