Lead the evolution of a corporate B2B website as a revenue-driving digital product, shaping strategy, platform health, and growth through experimentation and scalable web experiences. This Senior Product Manager role partners closely with marketing, CRO, discoverability, design, and engineering to build high-converting, brand-compliant digital journeys.
Responsibilities
- Own the product vision and roadmap for the corporate website, aligning platform priorities to business growth and revenue goals.
- Evaluate opportunities and build business cases using data-driven impact analysis to guide roadmap decisions.
- Shape and expand a reusable CMS component and template library that helps teams launch pages and experiments efficiently.
- Gather, refine, and prioritize requirements from marketing, campaign, and regional stakeholders based on value, feasibility, and user impact.
- Serve as product owner for an engineering pod, writing user stories, defining acceptance criteria, and supporting sprint execution.
- Partner with CRO and discoverability teams to support A/B testing, personalization, and technical SEO needs.
- Oversee web platform health, including performance, stability, security, and Core Web Vitals.
- Communicate roadmap progress and platform investments clearly to executive leadership and cross-functional partners.
- Explore practical uses of AI to improve product workflows, backlog management, and testing efficiency.
Skills
- 8+ years of experience in digital product management.
- 3+ years of hands-on ownership of enterprise CMS and experimentation platforms.
- Deep experience with Optimizely CMS and Optimizely Web Experimentation.
- Strong understanding of B2B web experiences, lead flow, and online conversion journeys.
- Commercial mindset with experience supporting digital growth, self-service purchasing, or direct online sales.
- Working knowledge of web architecture, APIs, and front-end technologies such as HTML, CSS, JavaScript, or React.
- Experience working in Agile/Scrum environments using tools such as Jira and Confluence.
- Excellent communication and stakeholder management skills, including the ability to present confidently to senior leaders.
Preferred Skills
- Experience partnering with marketing, UX, engineering, CRO, or SEO teams in a complex enterprise environment.
- Ability to translate technical topics into clear business value for non-technical audiences.
- Experience supporting scalable content operations through reusable web components and templates.
- Familiarity with AI tools that streamline product management or technical collaboration.
- Strong sense of ownership, collaboration, and adaptability in a fast-moving digital environment.
Horizontal is committed to fostering an inclusive, equitable, and welcoming environment where people of all backgrounds can contribute and thrive. We value diverse perspectives and encourage candidates from all communities to apply.
By applying for this position, you acknowledge and agree that Horizontal Talent may contact you regarding your application using automated technology, including phone calls, SMS/text messages, or email, which may be delivered by our virtual AI recruiter, Alex.
Please apply through this online posting or by visiting our Job Board at Applications will be accepted for 4 weeks. For those that join the team, we offer competitive compensation and benefits including medical, dental, vision, and retirement. Check out all we have to offer and how you can become part of the Horizontal Talent Team. The pay range for this role is $105,000 - $164,000 per year based on qualifications and experience.
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