Lifecycle Marketing Lead, Retention

RESPONSIBILITIES:
A client with Kforce is seeking a Lifecycle Marketing Lead, Retention to join their team in Los Angeles, CA.

Summary:
At the client, you will have the opportunity to work across a powerful and iconic set of brands that shape news, sports, and entertainment culture every day. You'll be part of a nimble, collaborative team that values creativity, impact, and excellence.

This role owns the end-to-end retention vision for the client's One-driving in-life engagement, increasing viewership frequency, reducing churn, strengthening habit formation, and maximizing subscriber lifetime value. The Senior Director will lead retention strategy across all owned CRM channels (email, push, in-app messaging, on platform advertisements and emerging touchpoints), ensuring on-platform and off-platform messaging is cohesive, personalized, and performance-driven.

The ideal candidate is an expert in streaming subscription lifecycle marketing, experimentation, and personalization at scale. They combine strong analytical rigor with creative instincts and understand how to translate content, tentpole programming, and product features into sustained subscriber engagement.

A snapshot of your responsibilities:
* Define and own the retention experimentation roadmap, prioritizing initiatives based on projected business impact
* Develop advanced segmentation strategies based on behavioral data, viewership patterns, tenure, content affinity, and engagement
* Implement personalized messaging frameworks that dynamically surface relevant programming, tentpoles, and features
* Lead in-life CRM campaigns designed to increase engagement, deepen content discovery, and drive incremental lift in viewership
* Partner with Product to drive adoption of habit-forming features including watch streaks, favorites, alerts, reminders, and personalized recommendations
* Translate product enhancements into lifecycle strategies that reinforce daily and weekly usage behaviors

REQUIREMENTS:
* 10+ years of experience in lifecycle marketing, CRM, or retention strategy within subscription, streaming, or DTC environments
* Proven track record of reducing churn and driving measurable improvements in engagement and lifetime value
* Deep expertise in segmentation, personalization, and experimentation frameworks
* Strong analytical acumen and experience working with tools such as Braze, Amplitude, Adobe Analytics, Google Analytics, or equivalent platforms
* Experience partnering closely with Product and Data teams on churn modeling, habit formation, and feature adoption strategies
* Demonstrated success optimizing cancel flows and testing save strategies
* Strong cross-functional leadership and executive communication skills
* Experience in streaming, media, or entertainment preferred

The pay range is the lowest to highest compensation we reasonably in good faith believe we would pay at posting for this role. We may ultimately pay more or less than this range. Employee pay is based on factors like relevant education, qualifications, certifications, experience, skills, seniority, location, performance, union contract and business needs. This range may be modified in the future.

We offer comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees. Salaried personnel receive paid time off. Hourly employees are not eligible for paid time off unless required by law. Hourly employees on a Service Contract Act project are eligible for paid sick leave.

Note: Pay is not considered compensation until it is earned, vested and determinable. The amount and availability of any compensation remains in Kforce's sole discretion unless and until paid and may be modified in its discretion consistent with the law.

This job is not eligible for bonuses, incentives or commissions.

Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.

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