Lifecycle Marketing Coordinator

RESPONSIBILITIES:
A client with Kforce is seeking a Lifecycle Marketing Coordinator to join their team.

Summary:
At this client you will have the opportunity to work across a powerful and iconic set of brands that shape news, sports, and entertainment culture every day. You'll be part of a nimble, collaborative team that values creativity, impact, and excellence.

The client's is seeking a highly organized and data-driven Lifecycle Marketing Coordinator to support customer lifecycle marketing initiatives across our owned and operated businesses. This role is central to coordinating and executing CRM campaigns that drive acquisition, onboarding, engagement, retention, and reactivation primarily across the client's One but supports the growing businesses within the app.

The ideal candidate is passionate about customer journeys, audience segmentation, and performance marketing. They are highly collaborative, detail-oriented, and eager to work across one of the most dynamic portfolios in the industry. You will report into the Senior Director of Lifecycle Marketing Engagement to ensure campaigns are strategically aligned, flawlessly executed, and continuously optimized.

A snapshot of your responsibilities:
* Serve as the day-to-day lead for lifecycle marketing campaign execution across the client's One, driving coordination of initiatives from strategy through deployment and ensuring timely delivery across email, push, in-app messaging, and other owned channels
* Coordinate with internal teams (e.g., design, operations, merchandising, product, analytics) to develop and deliver assets across lifecycle touchpoints including acquisition, onboarding flows, engagement campaigns, promotional sends, and retention programs
* Manage and maintain a centralized lifecycle campaign calendar, ensuring visibility across brands and alignment with programming, product launches, tentpole events, and acquisition initiatives

REQUIREMENTS:
* 1-3 years of experience in lifecycle marketing, CRM, email marketing, or campaign coordination
* Strong understanding of customer lifecycle strategy including acquisition, onboarding, engagement, retention, and winback programs
* Hands-on experience with marketing automation platforms (e.g., Braze)
* Proven ability to manage multiple campaigns, timelines, and stakeholders simultaneously with exceptional attention to detail
* Strong analytical skills with experience tracking performance metrics and using analytics tools (e.g., Google Analytics, Amplitude, Adobe Analytics)
* Experience working with segmentation logic, audience targeting, and A/B testing methodologies
* Effective communicator with the ability to align cross-functional teams including marketing, product, data, creative, and engineering
* Experience with project management tools (e.g., Google Workspace, Airtable, Jira, Monday.com)
* Familiarity with subscription, streaming, media, or entertainment businesses is a plus

The pay range is the lowest to highest compensation we reasonably in good faith believe we would pay at posting for this role. We may ultimately pay more or less than this range. Employee pay is based on factors like relevant education, qualifications, certifications, experience, skills, seniority, location, performance, union contract and business needs. This range may be modified in the future.

We offer comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees. Salaried personnel receive paid time off. Hourly employees are not eligible for paid time off unless required by law. Hourly employees on a Service Contract Act project are eligible for paid sick leave.

Note: Pay is not considered compensation until it is earned, vested and determinable. The amount and availability of any compensation remains in Kforce's sole discretion unless and until paid and may be modified in its discretion consistent with the law.

This job is not eligible for bonuses, incentives or commissions.

Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.

By clicking ?Apply Today? you agree to receive calls, AI-generated calls, text messages or emails from Kforce and its affiliates, and service providers. Note that if you choose to communicate with Kforce via text messaging the frequency may vary, and message and data rates may apply. Carriers are not liable for delayed or undelivered messages. You will always have the right to cease communicating via text by using key words such as STOP.