Job Title: Web Enablement Analyst or Digital Marketing Analyst

Location: New York, NY / Bridgewater, NJ (Local Candidates Only)
Duration: 12+ Months
Experience Level: Entry-Level / Junior (0–2 Years)

Job Summary

We are seeking a proactive and detail-oriented Web Enablement Analyst / Digital Marketing Analyst to support digital web operations, platform governance, and marketing technology enablement. This role will support day-to-day web platform administration, documentation, compliance processes, stakeholder support, and operational workflow governance under the guidance of the Website Program Manager.

This is an excellent opportunity for candidates interested in digital operations, MarTech platform administration, web governance, and marketing technology support.

Key Responsibilities

Platform Operations & Support

• Provide first-line support for digital web and marketing platforms including:
  • Adobe Experience Manager (AEM)
  • Digital Asset Management (DAM) tools
  • PathFactory
  • Workfront
  • RYG
  • Related digital workflow platforms
• Support:
  • Basic troubleshooting
  • Workflow guidance
  • User support
  • Escalation of complex issues to appropriate teams
• Assist with day-to-day platform administration including:
  • Configuration support
  • User access / user management
  • Content hygiene activities
  • Platform operational maintenance

Governance & Documentation

• Maintain and update:
  • Governance documentation
  • Standard operating procedures (SOPs)
  • Job aids
  • Internal reference materials
  • Process documentation
• Ensure consistent and compliant use of digital platforms and workflows

Compliance & Operational Monitoring

• Support recurring:
  • Compliance audits
  • Operational reviews
  • Governance reporting
• Gather data, prepare reports, and track follow-up actions
• Monitor workflow hygiene to ensure requests are:
  • Properly categorized
  • Fully documented
  • Routed according to standards

Stakeholder Enablement & Coordination

• Coordinate logistics for:
  • Training sessions
  • Platform demos
  • Vendor meetings
  • Enablement activities
• Support stakeholder adoption and platform education initiatives

Continuous Improvement

• Track:
  • Platform issues
  • Operational inefficiencies
  • Process improvement opportunities
• Maintain issue/resolution documentation
• Support operational improvement initiatives led by the Website Program Manager

Required Skills & Qualifications

Experience

• 0–2 years of experience in:
  • Digital marketing
  • Marketing operations
  • Business operations
  • Digital platform support
  • Related fields
• Internship experience is acceptable

Core Skills

• Strong organizational skills
• Excellent attention to detail
• Ability to manage multiple competing priorities
• Strong problem-solving mindset
• Self-starter with ability to work independently

Communication

• Strong written communication skills
• Strong verbal communication skills
• Ability to support cross-functional stakeholders effectively

Technical Skills

Proficiency with:

• Microsoft Excel or Google Sheets:
  • Basic formulas
  • Data organization
  • Reporting support

Ability to quickly learn:

• Digital platforms
• Workflow tools
• Operational systems

Education

• Bachelor’s degree required
  OR
• Equivalent military experience

Preferred / Nice-to-Have Skills

• Exposure to:
  • Adobe Experience Manager (AEM)
  • CMS platforms
  • DAM platforms
• Familiarity with:
  • Workfront
  • Workflow management tools
  • Agile concepts
  • Cross-functional project environments
• Experience creating:
  • Documentation
  • Training materials
  • Presentations
• Interest in:
  • Digital governance
  • Platform administration
  • Web operations

Key Skills

• Adobe Experience Manager (AEM)
• Digital Asset Management (DAM)
• Workfront
• PathFactory
• Web Operations
• Marketing Operations
• Governance Documentation
• Excel / Google Sheets