Description Robert Half's marketing & creative client is seeking a CRM Marketing Specialist for a remote contract opportunity. This is a part-time contract role (25-30 hours per week) supporting the execution of customer lifecycle and retention marketing initiatives. This is a 1 year-long contract. The CRM Marketing Specialist will be responsible for developing, building, deploying, and optimizing email, SMS, push notification, and in-app messaging campaigns that drive customer engagement, retention, and revenue. This role is ideal for a hands-on CRM marketer with strong Salesforce Marketing Cloud expertise who enjoys balancing campaign execution, automation, testing, analytics, and cross-functional collaboration.
Responsibilities:- Execute CRM marketing campaigns across email, SMS, push notifications, and in-app messaging from concept through deployment.
- Support promotional campaigns, seasonal initiatives, customer lifecycle journeys, and milestone-based communications.
- Build, test, QA, and deploy campaigns while ensuring accuracy, brand consistency, and timely execution.
- Create and update email content including promotional emails, newsletters, surveys, welcome journeys, and customer communications.
- Write and optimize subject lines, messaging, and content to improve engagement and campaign performance.
- Manage audience segmentation, list creation, and customer targeting strategies.
- Support customer journey development, campaign automation, and workflow optimization.
- Conduct A/B testing on messaging, design, timing, and audience segments to improve performance.
- Monitor campaign metrics including open rates, click-through rates, conversions, engagement, and deliverability.
- Generate reporting and provide recommendations to improve CRM performance and customer engagement.
- Partner with brand, analytics, and marketing stakeholders to align CRM campaigns with broader business initiatives.
- Maintain compliance with email marketing regulations and subscriber preferences.
- Review email renderings and perform quality assurance testing across devices and platforms.
Requirements Qualifications:- Bachelor's degree in Marketing, Communications, Business, or a related field.
- 2+ years of experience in CRM marketing, email marketing, lifecycle marketing, retention marketing, or digital marketing.
- Experience building, deploying, and optimizing campaigns within Salesforce Marketing Cloud.
- Strong knowledge of Content Builder, Journey Builder, Automation Studio, and Mobile Studio.
- Experience creating audience segments, managing customer lists, and executing personalized communications.
- Hands-on experience with AMPscript, Dynamic Content, Dynamic Code Blocks, and SQL within Salesforce Marketing Cloud.
- Strong understanding of email marketing best practices, deliverability, testing methodologies, and campaign optimization.
- Experience supporting email, SMS, push notification, and automated customer journey programs.
- Analytical mindset with experience interpreting campaign performance data and identifying opportunities for improvement.
- Experience managing multiple campaigns and priorities in a fast-paced environment.
- Strong project management, organizational, and communication skills.
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