Description Robert Half's top marketing & creative client is seeking a CRM Marketing Specialist for a 6+ month contract opportunity supporting an exciting consumer lifestyle brand. This is an onsite, 40 hour-per-week opportunity; candidates must be able to work onsite in Boston 5 days/week (there will be an opportunity to move to a hybrid schedule in the future). The CRM Marketing Specialist will support the execution, optimization, and reporting of email and SMS marketing campaigns that drive customer engagement, retention, and eCommerce performance.
Key Responsibilities:
- Support the planning and execution of email, SMS, and lifecycle marketing campaigns
- Manage campaign builds, QA, deployment, and performance tracking
- Execute triggered communications and automated customer journeys
- Maintain and support the CRM promotional and communications calendar
- Analyze campaign performance and provide recommendations for optimization
- Support audience segmentation, targeting, and personalization initiatives
- Partner with internal teams and external vendors to ensure timely campaign delivery
- Assist with A/B testing and test-and-learn initiatives to improve performance
- Help drive engagement, conversion, and customer retention objectives
- Ensure campaign accuracy, consistency, and adherence to brand standards
Requirements - Degree in Marketing, Communications, Business, or a related
- 3+ years of experience in CRM marketing, email marketing, lifecycle marketing, retention marketing, or related
- Experience building, deploying, and optimizing email and SMS campaigns
- Experience with Salesforce Marketing Cloud, Salesforce Commerce Cloud, or similar CRM
- Strong understanding of audience segmentation, customer targeting, personalization, and campaign testing methodologies
- Experience analyzing campaign performance data and making recommendations to improve results
- Knowledge of email marketing best practices, deliverability, QA processes, and customer journey execution
- Strong project management and organizational skills
- Excellent written and verbal communication skills
- Ability to work independently while collaborating effectively with cross-functional teams
- Prior experience working within consumer, agency, or similar environments a plus
Innovation starts with people.
Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
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All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.
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