CRM Segmentation Analyst

RESPONSIBILITIES:
Kforce has a client in Orlando, FL that is seeking a CRM Segmentation Analyst who will play a crucial part in supporting our marketing campaigns by building and delivering accurate audience files across multiple channels, including direct mail, email, social media, mobile app, and SMS, using the Simon CDP platform. The Segmentation Analyst will also create reports that guide operational, strategic, and business initiatives while conducting QA testing of segments, flows, and output files to ensure accuracy and performance. Success in this role requires a strong foundation in marketing concepts across digital, social, email, and call center channels. Attention to detail and a commitment to data security are critical, as you will be responsible for ensuring all campaign files are delivered on time, error-free, and in full compliance with State, Federal, and organizational requirements.

Duties:
* Deliver and post critical campaign data files, in various formats, for various internal and external business partners to a secure file platform and archive them for historical reference
* Develop operational reports and dashboards to support the team's performance goals, as well as to research data issues and inquiries
* Establish and maintain a daily, monthly, quarterly and annual campaign calendar to ensure file deadlines are documented and understood, and necessary coverage is in place
* Carefully review and test the accuracy and quality of all data files prior to their delivery

REQUIREMENTS:
* BA/BS in Information Technology, Database Marketing or related field, or equivalent experience
* 4+ years of experience delivering targeted audiences within a multi-channel organization
* 4+ years of experience working with campaign orchestration technologies (Simon CDP preferred)
* 4+ years of experience working with SQL or other reporting/query tools
* 4+ years of experience with reporting tools such as Power BI or Tableau
* 4+ years of experience working with Jira or equivalent project management tools
* Expertise with Microsoft Office applications (Power BI, Excel, Power Point)
* Knowledge of database marketing techniques including profiling, segmenting, extracting and data mining from large transactional databases
* Track record of working well in a variety of business situations
* Experience working with campaign orchestration technologies (Simon CDP preferred)
* Experience working with marketing channels including ESP, Digital Ads, Push, SMS and Dialers
* Experience mining and analyzing data to drive actionable insights and process improvements
* Experience creating insightful dashboards using Power BI, Tableau, or related visualization tools

The pay range is the lowest to highest compensation we reasonably in good faith believe we would pay at posting for this role. We may ultimately pay more or less than this range. Employee pay is based on factors like relevant education, qualifications, certifications, experience, skills, seniority, location, performance, union contract and business needs. This range may be modified in the future.

We offer comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees. Salaried personnel receive paid time off. Hourly employees are not eligible for paid time off unless required by law. Hourly employees on a Service Contract Act project are eligible for paid sick leave.

Note: Pay is not considered compensation until it is earned, vested and determinable. The amount and availability of any compensation remains in Kforce's sole discretion unless and until paid and may be modified in its discretion consistent with the law.

This job is not eligible for bonuses, incentives or commissions.

Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.

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