Job Title: Sr. Digital Analytics & Insights Consultant
Location: Raritan, New Jersey
Work Mode: Hybrid / Client Site
Experience: 12–15 years
Role Overview
We are seeking a highly experienced Senior Digital Analytics & Insights Consultant to lead digital measurement, reporting, data integration, and insights initiatives across website, search, content, and marketing channels.
The consultant will work closely with digital strategy, product, technology, and vendor teams to connect disparate data sources, ensure data quality and integrity, develop scalable reporting solutions, and translate complex analytics into clear, actionable recommendations for senior leadership.
Key Responsibilities
- Integrate and reconcile data from multiple digital analytics and marketing platforms, including GA4, Google Search Console, BrightEdge, SA360, Looker dashboards, site survey platforms, heat maps, and other paid/organic search data sources.
- Develop ongoing reporting, executive-level dashboards, strategic insights, and recommendations aligned with website, marketing, and business KPIs.
- Build and automate integrated reporting dashboards covering SEO, SEM, LLM/AI search, website performance, and digital marketing data.
- Lead the data hub workstream in partnership with Technology teams to consolidate data sources and enable scalable, self-service reporting and analytics.
- Analyze website user behavior, content performance, search visibility, and site health to identify trends, opportunities, bottlenecks, and areas for optimization.
- Apply AI, machine learning, and intelligent automation to digital analytics workflows and predictive insights while maintaining data privacy, transparency, accuracy, and appropriate human oversight.
- Provide strategic recommendations to improve ROI, user experience, digital engagement, and brand/site positioning.
- Validate, test, and troubleshoot GTM (Google Tag Manager) and GA4 tagging and tracking configurations in collaboration with vendors, IT, and technology teams.
- Develop and maintain page-level and content-level performance benchmarks, including 30-day, QoQ, and YoY comparisons.
- Design and analyze A/B and multivariate testing initiatives to optimize landing pages, customer journeys, content, and campaigns.
- Conduct competitive analysis and incorporate competitive benchmarks into digital performance assessments and recommendations.
- Measure and report on technical SEO performance, including site health, crawlability, structured data/schema, visibility, and the impact of technical SEO improvements.
- Develop educational materials, presentations, and resources to help leadership and employees understand search, analytics, measurement, and digital performance.
- Establish and maintain campaign measurement frameworks, including UTM parameters, events, conversion tracking, and other digital measurement methodologies.
- Partner with CMS, Technology, IT, Digital, Marketing, and external vendor teams to diagnose and resolve data quality, tracking, and implementation issues.
- Communicate complex analytics findings through concise, compelling executive-level storytelling and presentations.
Required Qualifications
- 12–15 years of experience in website analytics, digital analytics, digital insights, or social/digital measurement.
- Strong experience developing stakeholder-facing dashboards and reports using Looker Studio/Data Studio, Tableau, Power BI, or similar platforms.
- Hands-on expertise with GA4 and Google Search Console, including data validation, troubleshooting, and diagnosing data quality issues.
- Experience working with IT, technology, CMS, website development, and external vendor teams.
- Strong understanding of digital analytics, website performance measurement, SEO/SEM, content analytics, and user behavior.
- Experience with generative AI, machine learning, predictive analytics, or intelligent automation applied to digital analytics workflows.
- Experience designing, implementing, and analyzing A/B and multivariate experiments.
- Strong knowledge of technical SEO measurement, including crawlability, site health, structured data/schema, and search visibility.
- Experience with campaign tracking, UTM parameters, event tracking, conversion measurement, and tagging frameworks.
- Ability to create and maintain performance benchmarks across pages, content, channels, and time periods.
- Strong analytical, problem-solving, communication, and executive storytelling skills.
- Ability to translate complex data into clear business insights and actionable recommendations.
Preferred Platform/Tool Experience
- Google Analytics 4 (GA4)
- Google Search Console (GSC)
- Looker / Looker Studio / Data Studio
- BrightEdge
- Search Ads 360 (SA360)
- Tableau
- Microsoft Power BI
- Microsoft Clarity
- Kameleoon or similar A/B testing platforms
- Site survey and customer insights dashboards
- Content Management Systems (CMS)
- mPulse
- Traffic Peak
- Google Tag Manager (GTM)
“Tekshapers is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.”
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