Qualifications:
8-10 years of website and/or social analytics experience
Data visualization experience: experience building dashboards in Looker Studio,
Tableau, or Power BI and producing stakeholder-facing reports.
Experience applying generative AI, machine learning, or intelligent automation to digital
analytics workflows while maintaining data privacy, transparency, accuracy, and human
oversight.
Ability to incorporate competitive analysis into insights & benchmarks.
GA4 and Google Search Console experience, including diagnosing data quality issues and
experience working with IT teams, website vendors, etc.
Experimentation experience: Design and analyze A/B and multivariate testing to
optimize landing pages, customer journeys, and campaigns.
Technical SEO measurement familiarity (site health reporting, schema/structured data
impact, crawlability, and tying technical fixes to visibility outcomes).
Experience creating educational resources for leadership and other employees on
search and analytics topics
Skilled in using campaign tracking tools and measurement (UTM, event, etc).
Understanding of comprehensive website user behavior tools.
Ability to help diagnose data quality issues and work with appropriate in-house and
vendor teams to help resolve it.
Experience working with content management system teams.
Platform Knowledge:
GA4
Google Search Console
Looker/Data Studio
BrightEdge
SA360
Site survey dashboards
Tableau
A/B testing tools such as Kameleoon
Content management systems
Power BI
Microsoft clarity
mPluse and Traffic Peak
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