Associate Director Demand Generation

Assoc. Director, Demand Generation

Responsible for designing, executing, and leading teams to bring B2B demand generation and growth marketing strategies to life in high-growth environments with complex sales cycles.

You will lead a team in generating new business and pipeline, increasing awareness and demand for solutions and services within the B2B digital health, health plan, hospital, and health system markets. You will modernize marketing efforts by leveraging best-practice strategies like Account-Based Marketing (ABM), Lead Nurturing, and Intent-based Personalization. This role requires a strong team builder and mentor with a proven track record of positioning brands in the SaaS, healthcare, and technology sectors and using data to drive decisions and demonstrate marketing ROI.

• Strategy & Execution: Pioneer and implement best-practice demand generation and growth marketing strategies (e.g., Account-Based Marketing, Lead Nurturing, Intent-based Personalization) across multi-channel tactics including webinars, content marketing and syndication, digital advertising, account-based advertising, conferences & events, direct-mail, email, paid search, and social-media.
• Pipeline Generation: Design and lead the ABM program to influence revenue, grow pipeline, and decrease opportunity-to-win time. Design and execute multi-channel marketing strategies to deliver Marketing Qualified Leads (MQLs) to the Sales team. Own the lead lifecycle from lead creation to closed-won opportunity.
• Team Leadership: Provide leadership to the Demand Generation team, overseeing the work of individual contributors. Recruit, hire, and cultivate a culture of individual ownership, resulting in measurable improvements in campaign turnaround time and results.
• Technology & Data: Identify, evaluate, and architect the adoption of best-in-class marketing technologies and automation tools (e.g., 6sense, Salesforce CRM, Salesforce Marketing Cloud Account Engagement, Sprout Social). Own the optimization of Salesforce CRM for pipeline analysis, stage progression, and revenue attribution to enhance reporting capabilities and ensure marketing-sales alignment.
• Client Engagement & Events: Amplify client retention and engagement efforts, maintaining a high client retention rate. Oversee marketing support for company events including pre- and post-event promotions, and ROI reporting.
• Budgeting: Oversee the campaign budget, ensuring resource allocation aligns with company goals and priorities.
• Cross-Functional Collaboration: Serve as a key marketing liaison, establishing close partnerships with Strategic Marketing, Product Marketing, Creative, Sales, Client Success, and Partner Success.