UI Designer

Description

We are looking for a UI Designer to support the continued growth and enhancement of our ecommerce experience in Laguna Beach, California. This Long-term Contract position is ideal for a hands-on designer who can shape intuitive digital journeys, improve online performance, and turn insights into effective user experiences. The role blends visual design, usability thinking, and commerce-focused problem solving to help create engaging shopping experiences that drive customer satisfaction and business results.

Responsibilities:
Create wireframes, interactive prototypes, and high-quality interface designs for new pages, features, and site enhancements using Figma or comparable design tools.
Build and refine a scalable design system that brings consistency to components, typography, color usage, spacing, and imagery across ecommerce properties.
Design responsive, mobile-first shopping experiences that remain visually strong, easy to use, and performant across devices.
Improve key customer journeys such as navigation, search, category browsing, product detail pages, cart, and checkout to reduce friction and support conversion growth.
Conduct usability reviews, gather customer feedback, and apply research findings to strengthen design decisions before and after launch.
Partner with developers by preparing detailed design documentation, delivering assets, and reviewing implemented work to ensure alignment with the intended user experience.
Lead testing and optimization efforts across landing pages, merchandising experiences, and site content to improve conversion rate, add-to-cart behavior, and checkout completion.
Apply on-site SEO and Answer Engine Optimization strategies by improving content structure, metadata, internal linking, schema, and site architecture for stronger discoverability in search and AI-driven platforms.
Evaluate and implement relevant AI-enabled and ecommerce tools that enhance personalization, product discovery, operational efficiency, and the overall digital customer experience.
Use analytics, heatmaps, and behavioral data to identify opportunities, prioritize enhancements, and collaborate with creative, marketing, product, and merchandising teams on high-impact improvements.

Requirements

Demonstrated experience in UI design, UX design, and ecommerce-focused digital experiences.
Proficiency with Figma and familiarity with wireframing, prototyping, and high-fidelity visual design workflows.
Working knowledge of Adobe XD or similar interface design applications.
Strong understanding of conversion-centered design principles for ecommerce websites and customer journey optimization.
Experience with on-site SEO practices, including metadata, internal linking, structured content, and technical site organization.
Familiarity with Answer Engine Optimization (AEO) and strategies that improve visibility across AI-powered search and discovery tools.
Ability to interpret analytics, user behavior data, and testing results to guide design and optimization decisions.
Strong communication and collaboration skills with the ability to work closely with cross-functional teams and external development partners when needed.

Innovation starts with people.

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