Job Title: Lead Salesforce Marketing Cloud Developer Banking Domain
TYSONS, VA - ONSITE
Required Qualifications
Education
Bachelor's degree in Computer Science, Engineering, Information Systems, or a related technical discipline.
Experience
8+ years of overall IT experience, with 5+ years of hands on Salesforce Marketing Cloud development.
Strong experience delivering enterprise marketing automation solutions in banking, financial services, or highly regulated industries.
Proven experience working in large, multi team, onsite delivery environments.
Technical Skills
Strong hands on expertise in:
o Journey Builder
o Automation Studio (SQL, Script Activities, File Transfers)
o Email Studio & Mobile Studio
o Contact Builder & data modeling
Excellent knowledge of SQL for audience segmentation and automation.
Experience with Marketing Cloud APIs, triggered sends, transactional messaging, and integration patterns.
Solid understanding of integrations between Marketing Cloud and Salesforce Core / Financial Services Cloud.
Banking & Domain Knowledge
Strong understanding of banking customer lifecycle, marketing compliance, consent management, and data privacy obligations.
Experience handling financial data, customer identifiers, and regulated communications.
Preferred Qualifications
Experience integrating Marketing Cloud with Salesforce Financial Services Cloud (FSC).
Familiarity with enterprise integration tools such as MuleSoft or equivalent middleware.
Exposure to analytics, personalization techniques, and campaign performance measurement.
Salesforce Certifications (preferred):
o Salesforce Marketing Cloud Email Specialist
o Salesforce Marketing Cloud Consultant
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