We are on the hunt for a visionary MarTech Architect to lead the design, implementation, and continuous optimization of our marketing technology ecosystem. This pivotal role seamlessly integrates marketing strategy with technical execution, ensuring our platforms, data, and tools collaborate harmoniously to elevate customer engagement, deliver personalized experiences, and maximize ROI. The ideal candidate is a strategic thinker and a hands-on technologist-able to translate complex business objectives into scalable, innovative solutions across CRM, automation, analytics, and personalization platforms. Join us to shape the future of our marketing technology landscape and drive impactful results.
Responsibilities:
- Architecture & Strategy
- Define and maintain the marketing technology roadmap in alignment with business and digital strategy.
- Evaluate and recommend platforms (CRM, CDP, marketing automation, analytics, personalization, data integration).
- Ensure scalability, interoperability, and governance across the MarTech stack.
- Implementation & Integration
- Lead the design and implementation of integrations across marketing, sales, and customer data systems.
- Partner with IT, Data, and Marketing Operations to ensure seamless data flow and system reliability.
- Develop best practices for campaign automation, lead management, and attribution.
- Data & Analytics
- Establish frameworks for data capture, enrichment, segmentation, and identity resolution.
- Drive advanced analytics, personalization, and customer journey orchestration through technology.
- Ensure compliance with data privacy regulations (GDPR, CCPA, etc.).
- Enablement & Governance
- Document and communicate architecture standards, workflows, and technical playbooks.
- Provide training and support to marketing teams on platform usage and campaign execution.
- Monitor system performance and recommend enhancements or upgrades.
Required:
- 7+ years of experience in marketing technology, CRM, or enterprise architecture roles.
- Deep knowledge of leading MarTech platforms (e.g., Braze preferred; Salesforce Marketing Cloud, HubSpot, Marketo, Adobe Experience Cloud, Oracle Eloqua, or similar).
- Strong expertise in data architecture, APIs, middleware, and cloud-based integration solutions.
- Proven experience implementing customer data platforms (CDPs) and marketing automation systems.
- Understanding of digital analytics (Google Analytics, Adobe Analytics, BI tools).
- Familiarity with privacy, consent management, and compliance standards.
- Strong communication and stakeholder management skills-able to translate complex technical topics into business terms.
Preferred Qualifications:
- Experience in large-scale enterprise or global marketing operations.
- Background in B2B and B2C marketing environments.
- Knowledge of AI/ML applications in marketing (recommendation engines, predictive scoring, personalization).
- Certification in key MarTech platforms (e.g., Braze, Salesforce, Adobe, HubSpot, Marketo).
Success Measures
- A fully integrated, high-performing MarTech stack aligned with business goals.
- Increased marketing efficiency through automation, personalization, and data-driven insights.
- Improved lead quality, customer engagement, and campaign ROI.
Benefits:
- 401(k).
- Dental Insurance.
- Health insurance.
- Vision insurance.
- We are an equal-opportunity employer and value diversity, equality, inclusion, and respect for people.
- The salary will be determined based on several factors, including, but not limited to, location, relevant education, qualifications, experience, technical skills, and business needs.
Additional Responsibilities:
- Participate in OP monthly team meetings and participate in team-building efforts.
- Contribute to OP technical discussions, peer reviews, etc.
- Contribute content and collaborate via the OP-Wiki/Knowledge Base.
- Provide status reports to OP Account Management as requested.
About us:
OP is a technology consulting and solutions company, offering advisory and managed services, innovative platforms, and staffing solutions across a wide range of fields - including AI, cybersecurity, enterprise architecture, and beyond. Our most valuable asset is our people: dynamic, creative thinkers who are passionate about doing quality work. As a member of the OP team, you will have access to industry-leading consulting practices, strategies & and technologies, innovative training & education. An ideal OP team member is a technology leader with a proven track record of technical excellence and a strong focus on process and methodology.
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