Job Title: Email Marketing & CRM Specialist
Location: Moorpark, CA 93021
Work Type: Onsite (0% Remote)
Employment Type: Permanent
Salary: $85,000 - $100,000/Year

Job Summary

We are seeking an experienced Email Marketing & CRM Specialist to manage and optimize email marketing campaigns and CRM operations. This role is responsible for end-to-end email campaign execution, audience segmentation, marketing automation, CRM database management, and ensuring high email deliverability and sender reputation.

Key Responsibilities

• Lead the complete lifecycle of email campaigns including creation, QA/testing, scheduling, deployment, and optimization.
• Manage and maintain CRM databases while improving data quality and audience segmentation based on customer behavior, demographics, and engagement.
• Develop and optimize automated customer journeys using behavioral triggers and segmentation.
• Monitor and improve email deliverability, sender reputation, and authentication standards (SPF, DKIM, DMARC).
• Manage email templates and troubleshoot email delivery issues.
• Analyze campaign performance including open rates, CTR, conversions, bounce rates, and A/B testing results.
• Provide actionable recommendations to improve campaign performance and customer engagement.

Required Qualifications

• 3–6 years of experience in Email Marketing, CRM, or Marketing Operations.
• Hands-on experience with one or more:
  • HubSpot
  • Salesforce Marketing Cloud
  • Marketo
  • Mailchimp
• Strong understanding of:
  • Audience Segmentation
  • List Management
  • Email Deliverability
  • Sender Reputation
• Experience with deliverability tools such as:
  • Litmus
  • Email on Acid
  • GlockApps
• Experience managing CRM platforms such as Salesforce or Zoho CRM.
• Strong organizational and project management skills.
• Bachelor''s Degree in Marketing, Business, or equivalent experience.
• Experience with Canva is a plus.

Must Have Skills

• Email Marketing
• CRM Management
• Marketing Automation
• Audience Segmentation
• Email Deliverability
• HubSpot / Salesforce Marketing Cloud / Marketo / Mailchimp
• Salesforce CRM or Zoho CRM
• A/B Testing
• Campaign Analytics
• SPF, DKIM, DMARC