Channel Partner Manager

We are seeking a driven and relationship-focused Channel Partner Manager to expand and strengthen our partner network across the United States. This role is responsible for developing new channel partnerships, supporting existing distributors and OEM relationships, driving business growth, and serving as a key liaison between partners and internal teams. The ideal candidate combines technical sales expertise with strong business development skills and thrives in a customer-facing environment. This individual will play a critical role in growing market presence through partner recruitment, enablement, training, and long-term relationship management.

Key Responsibilities

• Developing new partnership opportunities across USA.
• Aligning individual (quarterly and annual) goals and contributions with the department goals, as well as the overall sales/growth strategy.
• Ensuring effective onboarding of partners to DEIF''s systems and resources.
• Supporting local sales teams in partner engagement, including follow-up and assessment.
• Planning and executing partner events, training workshops, and networking activities.
• Managing and updating DEIF''s partner portal, ensuring all relevant materials are available.
• Collaborating with internal stakeholders to ensure growth and retention.
• Managing and visiting existing customers, including Original Equipment Manufacturers (OEM) and switchboard manufacturers.
• Leveraging DEIF''s new and cutting-edge academy/training center in the USA. Conducting product seminars/training/demonstration for new and existing partners.
• Participating in exhibitions and trade shows.
• Following price management processes and entering relevant leads/visits in CRM.
• Focusing on process improvements and team collaboration with the Operations, Service & Support teams.
• Escalating relevant issues that would need immediate attention from the department manager.
• Understanding safety measures in line with our Global Safety Policy. Identifying gaps and proactively suggest improvements.

Required Qualifications

• Bachelor''s degree preferred, ideally in Electrical Engineering, Mechanical Engineering, or a related technical discipline.
• Minimum of 3 years of experience in technical sales, channel sales, distributor management, or business development.
• Proven experience managing channel partners, distributors, OEM accounts, or strategic customer relationships.
• Demonstrated success managing the full sales cycle from prospecting and lead generation through contract negotiation and close.
• Strong business development and relationship-building skills.
• Experience utilizing CRM platforms to manage sales activities and pipelines.
• Excellent verbal, written, presentation, and interpersonal communication skills.
• Ability to travel extensively as required.
• Self-motivated, results-oriented professional with a strong hunter mentality.

Preferred Qualifications

• Technical background in electrical power systems, controls, automation, or related technologies.
• Experience selling technical products, solutions, or engineered systems.
• Experience working with OEMs, distributors, or channel partners in industrial markets.
• Experience supporting switchgear, switchboard, or power distribution manufacturers.
• Power generation, energy management, or electrical infrastructure experience.
• Experience delivering product training, demonstrations, and technical workshops.
• Experience within industrial manufacturing environments.
• Exposure to marine, hybrid power, or industrial electrical applications.

Preferred Industry Backgrounds

• Industrial Automation
• Electrical Power Systems
• Power Generation
• Generator Controls
• Switchgear and Switchboard Manufacturing
• Electrical Distribution
• Energy Management Systems
• Power Conversion Technologies
• Industrial Controls
• Marine Electrical Systems
• Industrial Equipment Manufacturing
• OEM Sales Environments
• Technical Industrial Distribution Channels

Additional Details:

• Direct hire opportunity with DEIF
• Strong preference for candidates located in Fort Lauderdale, FL or Houston, TX
• Exceptional remote candidates from other locations will still be considered

Spruce Technology, Inc. is a mid-size, award-winning (Inc 5000, SmartCEO, Entrepreneur of the Year) technology services firm with a steadily growing portfolio of commercial and government clients. Spruce provides innovative technology solutions, specialized IT staff, and IT strategy consulting nationwide. Spruce maintains partnerships with major technology vendors and continually develops leading-edge offerings in service areas such as digital experience, data services, application development, infrastructure, cyber security, and IT staffing.

Spruce Technology, Inc. is an affirmative action and equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, or genetic information. Consistent with the Americans with Disabilities Act, it is the policy of Spruce Technology, Inc. to provide reasonable accommodation when requested by a qualified applicant or employee with a disability, unless such accommodation would cause an undue hardship. The policy regarding requests for reasonable accommodation applies to all aspects of employment, including the application process.

All full-time employees are eligible for the following benefits:
Medical, dental, vision health benefits
Life Insurance and AD&D (paid by company)
401k, Flexible and Dependent Care Spending Account plans.
Paid-time Off or Paid Sick Leave (amount dependent on position level and if required by state).