Product Owner

Detailed Job Description:

Job Description:

Description:

We are seeking a highly motivated Business Analyst / Product Owner to support and evolve our Direct-to-Consumer (DTC) ecosystem. This role sits at the intersection of business strategy, customer experience, and technology, with a strong emphasis on consumer data and analytics. You will partner closely with marketing, eCommerce, data, and engineering teams to drive product enhancements, optimize customer journeys, and unlock actionable insights from our consumer data platforms.

Key Responsibilities

• Serve as Product Owner for DTC platforms, owning backlog creation, prioritization, and delivery in alignment with business goals
• Translate business needs into clear user stories, requirements, and acceptance criteria
• Partner with stakeholders across marketing, eCommerce, and analytics to define product strategy and roadmap
• Leverage consumer data to inform decision-making, identify growth opportunities, and improve customer experience
• Drive integration and optimization across key platforms including CDP, CRM, eCommerce, and analytics tools
• Analyze customer behavior, segmentation, and lifecycle performance to recommend targeted improvements
• Collaborate with engineering and vendors to deliver scalable, high-quality solutions
• Monitor product performance using KPIs and dashboards; iterate based on insights and experimentation (A/B testing, personalization, etc.)
• Ensure data quality, governance, and consistency across systems
• Act as a bridge between technical and non-technical teams, ensuring alignment and clarity

Technology Stack

Experience working with or managing integrations across:

• Customer Data & Personalization: BlueConic
• CRM / Marketing Automation: Klaviyo
• eCommerce Platforms: Shopify, PredictSpring, BentoBox
• Data & Integration: Google BigQuery
• Analytics & Visualization: Tableau, ThoughtSpot

Qualifications

• 5+ years of experience as a Business Analyst, Product Owner, or similar role in a DTC or eCommerce environment
• Strong understanding of consumer data, segmentation, and lifecycle marketing
• Hands-on experience with CDPs, marketing automation, and eCommerce platforms
• Proven ability to translate data insights into product or business actions
• Experience working in Agile environments with cross-functional teams
• Strong analytical skills, including experience with SQL or data querying tools (preferred)
• Excellent communication and stakeholder management skills
• Ability to balance strategic thinking with executional detail

Preferred Experience

• Background in retail, consumer goods, or omnichannel commerce
• Experience with personalization, experimentation frameworks, and customer journey optimization
• Familiarity with data modeling and customer identity resolution

Success in This Role Looks Like

• Increased customer engagement, conversion, and lifetime value through data-driven enhancements
• Well-defined and executed product roadmap aligned to DTC growth goals
• Strong cross-functional alignment and efficient delivery of key initiatives
• Clear, actionable insights derived from consumer analytics