AJO Consultant

We are looking for AJO Consultant for our client in Malvern, PA.

Job Title: AJO Consultant

Job Location: Malvern, PA

Job Type: Contract

Job Overview:

Pay Range: $65hr - $70hr

Requirement/Must Have:

• 5 to 10+ years of experience in MarTech/AdTech architecture and enterprise marketing platforms with 2 to 3 years of experience in AJO.
• Strong hands-on expertise with Adobe Journey Optimizer and Adobe Experience Platform.
• Deep understanding of journeys and triggers.
• Deep understanding of XDM schemas.
• Deep understanding of data ingestion (batch & streaming).
• Deep understanding of data sources.
• Deep understanding of Real-Time Customer Profile.
• Deep understanding of identity resolution.
• Deep understanding of segment creation and activation.
• Familiarity with Adobe ecosystem (e.g., RT-CDP, Target, Campaign, Analytics) is strongly preferred.
• Experience with projects that involve migration of any marketing communication systems to AJO is preferred.
• Knowledge with SFMC along with AJO is preferred.
• Strong problem-solving and analytical mindset.
• Excellent communication and stakeholder management skills.
• Ability to lead cross-functional teams.
• Comfortable working in agile environments.

Responsibilities:

• Responsible for designing, implementing, and optimizing omnichannel customer journey solutions using Adobe Journey Optimizer (AJO).
• Design scalable end-to-end AJO architectures leveraging Adobe Experience Platform, Real-Time CDP, and Journey Optimizer.
• Architect real-time journeys, decision flows, triggers, and multichannel orchestration patterns.
• Configure Data Sources, Datasets, Schemas, Segments, Policies, and Journeys.
• Efficiently design journey flows in AJO and handle building blocks of marketing communication like email templates, fragments, assets and landing pages.
• Set up APIs, event forwarding, destinations, and extensions.
• Work with engineering and data teams to ensure quality data pipelines for profile and event ingestion.
• Lead workshops, discovery sessions, and architecture discussions with stakeholders.
• Conduct performance tuning, troubleshooting, and solution optimization.
• Maintain documentation architecture diagrams, data flows, technical designs, and operational guidelines.
• Perform technical assessment of Emails, Content Blocks, Assets, Journeys in existing system and design a transformation solution to recreate the same functionality in AJO, effectively utilizing Segments, Dynamic Content and Personalization features.