Marketing Automation Specialist

Minneapolis, MN, US • Posted 2 days ago • Updated 2 hours ago
Full Time
On-site
USD $39.00 - 75.00 per hour
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Job Details

Skills

  • Marketing Operations
  • Customer Engagement
  • Orchestration
  • Regulatory Compliance
  • Data Governance
  • Collaboration
  • Scalability
  • SQL
  • Data Management
  • Communication
  • Stakeholder Management
  • Management
  • Salesforce.com
  • Cloud Computing
  • Customer Relationship Management (CRM)
  • Marketing
  • HTML
  • Cascading Style Sheets
  • Analytics
  • Reporting
  • Marketing Automation
  • Artificial Intelligence
  • Job Boards

Summary

Join our dynamic team as a Marketing Automation Specialist, where you'll leverage your expertise in Salesforce Marketing Cloud to drive impactful campaigns and optimize marketing operations. This role offers the opportunity to collaborate with cross-functional teams and contribute to technical enhancement projects.
Responsibilities
  • Design, execute, and oversee email and SMS campaigns using Salesforce Marketing Cloud.
  • Manage audience segmentation and personalization to enhance customer engagement.
  • Ensure seamless customer journey orchestration and validate campaign assets before deployment.
  • Monitor campaign performance and address any delivery or automation issues promptly.
  • Document campaign processes and maintain compliance with data governance standards.
  • Support technical initiatives and optimize platform functionalities for improved efficiency.
  • Collaborate with various teams to enhance campaign strategies and automation scalability.
Skills
  • Proven experience with Salesforce Marketing Cloud, including Email Studio and Journey Builder.
  • Strong SQL skills for data management and audience segmentation.
  • Ability to troubleshoot and optimize automated customer journeys.
  • Excellent communication skills for effective stakeholder management.
  • Capability to manage priorities independently in a fast-paced environment.
Preferred Skills
  • Salesforce Marketing Cloud certifications are a plus.
  • Experience with enterprise-scale CRM or lifecycle marketing programs.
  • Familiarity with AMPscript, HTML/CSS for email, and dynamic content configuration.
  • Knowledge of analytics and reporting tools related to marketing automation.

At Horizontal, we are committed to fostering a diverse and inclusive workplace where every team member is valued and empowered to succeed.

By applying for this position, you acknowledge and agree that Horizontal Talent may contact you regarding your application using automated technology, including phone calls, SMS/text messages, or email, which may be delivered by our virtual AI recruiter, Alex.

Please apply through this online posting or by visiting our Job Board at Applications will be accepted for 4 weeks. For those that join the team, we offer competitive compensation and benefits including medical, dental, vision, and retirement. Check out all we have to offer and how you can become part of the Horizontal Talent Team. The pay range for this role is $39 - $75 per hour based on qualifications and experience.
Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.
  • Dice Id: 10123528
  • Position Id: 74767
  • Posted 2 days ago

Company Info

About Horizontal Talent

Horizontal Integration offers two service lines. Our staffing agency places IT, digital and creative talent in both contract and permanent roles. Our digital agency provides digital marketing strategy and technology consulting on a project basis. Many of our clients take advantage of both service lines.

We are a certified Minority Business Enterprise, with more than 200 employees across our offices in Minneapolis, Denver, Dallas and Vadodara, India. We ve been consistently growing and profitable since the company was founded in 2003.

Honors:
Recognized as a "2009 Best Place to Work" by Minneapolis/St.Paul Business Journal.

Fact:
Our people and our organization are deeply rooted in IT and interactive marketing.

Horizontal is proud to be an Equal Opportunity and Affirmative Action Employer. We seek to provide employment opportunities to talented, qualified candidates regardless of race, color, sex/gender including gender identity and/or expression, national origin, religion, sexual orientation, disability, marital status, citizen status, veteran status, or any other protected classification under federal, state or local law.

In addition, Horizontal will provide reasonable accommodations for qualified individuals with disabilities. If you need to request a reasonable accommodation in order to complete the application or interview process, please contact us. All applicants applying must be legally authorized to work in the country of employment.

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Jake Sayaraj

Recruiter @ Horizontal Talent
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