Sr Marketing Analyst
Location:- Hybrid 3 days on site ( 6277 Sea Harbor Dr Orlando Florida 32821 United States)
Duration:- 12+ months
MOI:- Video
Comments/Special Instructions
Looking for a candidate in Orlando, for hybrid role, 3 days a week in office.
• 4+ years of experience in marketing analytics, digital analytics, growth analytics, or related fields.
• Strong understanding of digital marketing channels and performance measurement.
• Experience analyzing campaign performance and delivering actionable business insights.
• Knowledge of attribution concepts, marketing measurement, and A/B testing methodologies.
• Experience with customer segmentation, funnel analysis, or audience analytics.
• Strong analytical and problem-solving skills
Job Summary
We are seeking a strategic and analytically driven Senior Analyst to help improve marketing effectiveness, support growth initiatives, and deliver actionable customer and campaign insights across integrated digital and offline marketing channels. This role will partner closely with Marketing, Analytics, and cross-functional teams to measure performance within a mature multi-touch attribution framework, identify optimization opportunities, and support data-driven decision making.
The ideal candidate combines strong analytical skills with hands-on experience in marketing analytics across integrated channels, customer behavior analysis, experimentation, and performance reporting. This individual should be comfortable translating complex data into clear business insights that help improve acquisition efficiency, audience targeting, conversion performance, and overall marketing impact.
This role will have the opportunity to help refine measurement strategy, enhance marketing intelligence capabilities, and influence how insights from a mature data and attribution ecosystem are used to guide growth decisions across the organization.
Job experience
• Experience applying forecasting or predictive analytics to support marketing investment or customer growth decisions.
• Familiarity with incrementality testing or advanced attribution concepts.
• Experience working with customer lifecycle, retention, or loyalty-focused businesses.
• Understanding of digital analytics implementation and tracking concepts.
• Familiarity with APIs, marketing technology platforms, or basic HTML. Nice to have.
• Exposure to AI tools or automation workflows that improve analytics efficiency.
• Experience with experimentation frameworks and marketing optimization strategies.
Knowledge and skills
• 4+ years of experience in marketing analytics, digital analytics, growth analytics, or related fields.
• Strong understanding of digital marketing channels and performance measurement.
• Experience analyzing campaign performance and delivering actionable business insights.
• Knowledge of attribution concepts, marketing measurement, and A/B testing methodologies.
• Experience with customer segmentation, funnel analysis, or audience analytics.
• Strong analytical and problem-solving skills.
• Advanced SQL skills and experience working with large datasets.
• Experience with:
o Google Analytics
o Looker Studio
o Power BI
o BigQuery
o Statistical software suites (R, Python, Databricks) – Nice to have
• Strong communication skills with the ability to present insights clearly and effectively.
Education
• Bachelor’s degree in Marketing, Analytics, Statistics, Economics, Mathematics, Computer Science, or related field.
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