Marketing Automation Analyst (Marketing Cloud) 100% Remote

Marketing Automation Analyst (Marketing Cloud) 100% Remote 

Reason for position     •            Bandwidth and changing environment.

•            Business needs that they need to meet and campaign needs to go out with what they have in place. Need a seasoned operator.

Project Description/Day-To-Day           •            Handles campaign execution and journey execution for marketing team.

•            Day to day, work with product teams, data teams, engineering teams, and other business stakeholders to manage the end to end process.

•            Understand the initiative, what channels need to be activated.

•            Understand the strategy development of email campaigns.

•            Building email campaigns.

•            Taking assets, building from templates, executing campaigns.

•            Running list pulls.

•            Defining segmentation.

•            Applying personalization within the emails.

•            Pulling in data parameters.

•            Working QA.

•            Launching post campaign analysis across the entire portfolio.

•            Building Journeys, transactional triggers, push campaigns.

Top Requirements

(Must haves     MUST HAVES:

•            Experience with CAMPAIGN EXECUTION

•            Strong experience with Journey Building

•            Experience with Email Execution.

•            End to end campaign management experience

•            Comfortable managing and working with data and building audiences

•            On the salesforce side – experience with AMP script

•            Applying personalization

•            Experience troubleshooting coding for emails

•            For dark modes or building templates

•            Salesforce marketing cloud and all the components

•            Proficiency HTML and SQL

•            End to end campaign life cycle management, building and executing

•            Avoid folks that are ONLY strategy. We need hands on keyboard execution.

•            NEED to be building and executing.

•            Strong technical foundation in SFMC (not just a marketing background) and has been directly responsible for building and troubleshooting journeys and automations in a production environment.

•            Hands on keyboard

•            Multichannel journeys across Email, SMS, and Push

•            Financial services/ fintech preferred. BUT open to anything if they have strong salesforce marketing cloud.