Software Guidance & Assistance, Inc., (SGA), is searching for a Sr. Product Marketing Manager, Release Marketing for a contract assignment with one of our premier SaaS clients in San Jose, CA or San Francisco, CA. This is a hybrid role with 2 days per week onsite.
As a Senior Product Marketing Manager, Release Marketing, the focus is on bringing Adobe Firefly's most important product and feature launches to market - fast and with precision. This means translating technical capabilities, complex pricing, and nuanced offers into narratives that customers actually understand and act on. It means building the messaging, the brief, the plan, and the story - then rallying the team to execute
Responsibilities:
- Develop go-to-market launch strategies for highly technical and high-visibility product releases, including first- and third-party AI model integrations, Firefly Graph, Firefly Boards, and monetization, grounded in business priorities & objectives
- Get hands on with product and feature functionality, nuances, and limitations to build messaging frameworks centered on user benefits across multi-media content and channels
- Drive cross-functional alignment across product management, marketing, and partnerships - especially under tight launch timelines
- Serve as a subject matter expert in the Firefly product and user experience. You'll know how Firefly works in and out so you can easily translate it to external messaging to drive product adoption
- Present go-to-market briefings and coordinate across marketing channel teams such as Social, Website, SEO, Community, and Performance Media to execute plans and be the approver for content reviews
- Partner with integrated marketing teams to create and review campaign briefs that align product, demand gen, brand, and sales into one cohesive motion
- Turn complex pricing structures and product capabilities into sharp, digestible customer narratives, offers, and promotions
- Define launch success metrics and using post-launch data to continuously improve
- Partner with internal Research and Inbound Marketing teams to collect top Firefly use cases, then apply customer research and insights to sharpen positioning and go-to-market decisions
Required Skills:
- 8-10 years of experience in product marketing, advertising, integrated marketing, or related roles.
- Experience in tech, creative products and tools, and/or generative AI is preferred.
- Strong attention to detail and an eye for creative judgment. Comfortable providing constructive feedback to cross-functional stakeholders.
- Exceptional communication skills, capable of conveying complex ideas or product information effectively and clearly to diverse audiences.
- Analytical and strategic problem solver, adept at using data and customer insights to inform decision making.
- Passionate about emerging creative AI technologies and knowledgeable about the generative AI landscape.
- BA/BS in Marketing, Advertising, Technology, or related field.
SGA is a technology and resource solutions provider driven to stand out. We are a women-owned business. Our mission: to solve big IT problems with a more personal, boutique approach. Each year, we match consultants like you to more than 1,000 engagements. When we say let's work better together, we mean it. You'll join a diverse team built on these core values: customer service, employee development, and quality and integrity in everything we do. Be yourself, love what you do and find your passion at work. Please find us at .
SGA is an Equal Opportunity Employer and does not discriminate on the basis of Race, Color, Sex, Sexual Orientation, Gender Identity, Religion, National Origin, Disability, Veteran Status, Age, Marital Status, Pregnancy, Genetic Information, or Other Legally Protected Status. We are committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities in employment, and our services, programs, and activities. Please visit our company to request an accommodation or assistance regarding our policy. #LI-JG1
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