Product Marketing Manager

Description

We are looking for a Product Marketing Manager to join our team in Marina Del Rey, California. In this role, you will transform complex technical concepts into clear and engaging narratives that appeal to diverse audiences, including highly technical professionals and broader customer bases. You will play a pivotal role in shaping product messaging, driving go-to-market strategies, and creating impactful content that highlights the innovation and value of our cutting-edge mesh networking solutions.

Responsibilities:
Develop comprehensive go-to-market strategies for new product launches, including planning and execution.
Create technical messaging and positioning that clearly communicates product capabilities and value propositions.
Produce and manage diverse content formats, such as whitepapers, videos, technical articles, and product explainers.
Collaborate with engineering and product teams to translate technical specifications into customer-focused benefits.
Provide sales teams with high-quality collateral, including datasheets, presentations, and competitive analyses.
Represent the technical aspects of products at trade shows and through digital marketing channels.
Oversee the customer experience during product introductions, including packaging, support materials, and onboarding resources.
Experiment with innovative storytelling methods to make complex technologies accessible and engaging.

Requirements

Minimum of 3-5 years of experience in product marketing, preferably within B2B or hardware-focused industries.
Strong technical proficiency, with the ability to understand and articulate networking, wireless, or hardware systems.
Demonstrated expertise in crafting technical content and solution-oriented marketing for B2B technology.
Exceptional storytelling and communication skills, capable of tailoring messages for technical and non-technical audiences.
Proven ability to create or oversee the production of engaging marketing content.
Highly organized and strategic, with a curiosity for exploring new marketing channels and formats.
Experience in equipping sales teams with effective technical collateral.
Familiarity with product management and content marketing strategies.

Innovation starts with people.

Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app and get 1-tap apply, notifications of AI-matched jobs, and much more.

Robert Half will consider for employment qualified applicants with arrest or conviction records in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

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