Job Description:
As an Email Lead, you will play a crucial role in creating and optimizing email campaigns to deliver engaging and impactful messages to our audience. Leveraging your email knowledge and best practices, you will collaborate with cross-functional teams to enhance the overall effectiveness of our email marketing initiatives. Your expertise will contribute to the creation of visually appealing and effective emails, ensuring a dynamic and personalized experience for our owners. The ideal candidate is a technical minded, strategic thinker with strong organizational and communication skills. They are well versed in email best practices and know how to put together email content in a simple, yet effective way.
Education
Bachelor's degree in marketing, communications, or relevant experience accepted in lieu of degree.
Training requirements
Some on job training included.
Knowledge and skills
Experience working in an email platform, Salesforce Marketing Cloud preferred.
Knowledge of email testing and optimization approaches.
Capability to collaborate with multiple stakeholders to effectively manage expectations, build trust, and achieve high client satisfaction.
Proficiency in delivering results within tight deadlines in a dynamic business environment.
Strategic thinking and problem-solving abilities, with a focus on achieving business outcomes.
Ability to coordinate, prioritize, and accomplish multiple tasks in a fast-paced atmosphere with minimal supervision.
Knowledge and experience with project management tools, Jira preferred.
Exceptional attention to detail and commitment to delivering high-quality work.
Technical Skills
Solid understanding of HTML and CSS coding specific to email.
Experience with email marketing platforms- Responsys, Silverpop, Message Gears, Send Grid. Salesforce Marketing Cloud experience preferred.
Experience working with mobile first and responsive design email templates and strategies.
Experience with marketing tagging and tracking platforms such as Google Analytics, Google Tag Manager, Adobe Analytics is preferred.
Experience with 3rd party email tools such as Litmus, Sparkpost, MovableInk, and a working knowledge of how to best use these tools.
Basic proficiency in AmpScript or similar personalization language.
Understanding of SQL is a plus, but not required.
Salesforce certifications are a plus, but not required.
Deep understanding of compliance principles- CAN-SPAM, GDPR, and other email laws and best practices.
Job experience
3+ years of work experience in email marketing or other relevant work experience.
Responsibilities:
Essential Job Responsibilities
Responsibilities include, but are not limited to:
Responsible for planning, executing, and optimizing end-to-end email marketing campaigns. (45%)
Collaborate with greater digital marketing team and stakeholders to align on an email calendar and maintain the projects within it. (15%)
Continue to test and learn. Analyze past email campaigns for insights and learnings, then share with greater team and stakeholders. (15%)
Work with technical email team to continue to innovate and iterate on the technical capabilities in email, creating more streamlined processes and better results. (15%)
Create presentations showcasing the wins and learnings in email, and share with leadership and or stakeholders. (10%)
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