Overview
Remote
Depends on Experience
Accepts corp to corp applications
Contract - Independent
Contract - W2
Contract - 1 year(s)
No Travel Required
Skills
Adobe
Adobe Marketo implementations for B2B companies
Certified Expert (MCE)
Job Details
5+ years of experience in Adobe Platform with proven track record of Adobe Marketo implementations for B2B companies (ask for case studies or references).
- Certified Expert (MCE) or higher (e.g., Marketo Certified Solutions Architect).
- with Adobe Experience Cloud ecosystem and how Marketo fits in.
- knowledge of Marketo Smart Campaigns, Programs, Smart Lists, and Tokens.
- to set up and optimize nurture campaigns, lead scoring, and segmentation.
- integrating Marketo with CRM systems (in our case, Microsoft Dynamics)
- with data governance, deduplication, and database management.
- of Marketo Landing Page and Email Template customization (HTML/CSS)
- to map business goals to marketing automation strategy.
- designing lead lifecycle models and revenue funnels.
- in engagement programs, ABM (Account-Based Marketing), and personalization.
- of GDPR, CCPA, and other data privacy regulations relevant to marketing automation
- implementation methodology (e.g., phased rollout vs. full migration)
- to provide a project plan, milestones, and timelines
- communication skills for working with marketing, sales, and IT stakeholders
- to train internal teams on Marketo best practices
- deliverables (campaign setup guides, process flows, playbooks)
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