Director of Marketing

Description

We are looking for a strategic and hands-on marketing leader to guide brand growth and lead generation efforts for our client in Southfield, Michigan. This role will shape multi-channel marketing programs, strengthen community and client relationships, and use performance data to improve web and lead conversion results. The ideal candidate brings strong consumer-facing marketing experience, digital expertise, and the ability to lead both people and external partners while staying closely involved in execution. Apply today if you are local to Southfield and have 5+ years of experience in D2C lead generation and lead conversion in marketing.

Responsibilities:

Design and lead marketing initiatives that increase lead volume through former-client outreach, referral development, and database-driven campaigns.

Build and maintain productive relationships with internal stakeholders and local organizations to expand visibility and support community engagement efforts.

Direct digital marketing programs across paid search, local service advertising, business profile optimization, content creation, social media, streaming media, and other online channels.

Oversee outside agencies and media or production partners, set clear performance expectations, and evaluate results to ensure strong return on investment.

Coach and support a small marketing team, providing direction, feedback, and development opportunities that strengthen day-to-day execution.

Analyze lead and campaign performance using platforms such as HubSpot and Google Analytics to improve attribution and inform future decisions.

Partner with leadership to create marketing strategy, translate business goals into actionable plans, and contribute practical insight during planning discussions.

Stay actively involved in campaign execution, ensuring strategic priorities are carried through to launch, optimization, and reporting.

Requirements

5+ years of marketing experience, including leadership responsibility in a highly regulated industry like healthcare, legal/law, or financial services.

Demonstrated success building lead generation programs that produce measurable business growth.

Strong knowledge of digital marketing channels, including paid advertising, local search visibility, content strategy, and social media.

Ability to interpret campaign metrics and connect marketing performance to revenue, lead quality, and broader business outcomes.

Experience managing agencies, vendors, or external marketing partners while maintaining accountability for results.

Proven ability to lead and develop a team with clear communication and collaborative working style.

Background in legal marketing is preferred, though candidates with strong B2C marketing experience will also be considered.

Comfortable balancing strategic planning with direct involvement in campaign execution and operational support.

Innovation starts with people.

Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use and Privacy Notice.