Email Marketing Manager

Description

We are looking for an Email Marketing Manager to oversee the creation and execution of impactful email campaigns that enhance customer engagement and drive revenue growth. This position combines strategic thinking, data-driven decision-making, and technical expertise to deliver personalized and effective messaging. Based in Miami, Florida, this role offers the opportunity to contribute to brand loyalty and customer satisfaction through innovative email marketing strategies.

Responsibilities:
Design and implement targeted email campaigns to boost customer retention and encourage repeat purchases.
Develop and execute A/B testing strategies to optimize subject lines, content, placement, and send times for improved performance.
Troubleshoot and resolve technical issues related to automation triggers and data synchronization to ensure seamless campaign delivery.
Create and refine automated customer journeys, such as welcome series, abandoned cart reminders, post-purchase follow-ups, and win-back sequences.
Regularly review and enhance automated workflows to eliminate friction points and uncover opportunities for incremental revenue growth.
Monitor and analyze key performance indicators, including open rates, click-through rates, conversion rates, and revenue metrics.
Provide actionable insights based on campaign data to inform strategies for scaling and improving customer engagement.
Collaborate with internal teams to ensure email designs align with brand standards and deliver a consistent customer experience.

Requirements

Proven experience managing email campaigns and driving measurable results.
Proficiency in email marketing platforms and tools, with a focus on automation and analytics.
Strong technical skills to troubleshoot and resolve issues related to data syncing and campaign triggers.
Ability to develop creative and engaging email content tailored to various customer segments.
Familiarity with Salesforce or similar platforms for campaign management and reporting.
Expertise in analyzing campaign data and translating insights into actionable strategies.
Strong collaboration skills to work effectively with internal teams and stakeholders.
Knowledge of A/B testing methodologies and optimization techniques for email marketing.

Innovation starts with people.

Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use and Privacy Notice.