Job Title: MarTech Lead Developer
Location: Dallas In office 3 days
Duration: 12 months
Summary
We are seeking a highly skilled and experienced MarTech Developer/Architect with a strong focus on customer data, omni channel personalization and media marketing. In this role, you will be instrumental in designing, developing, and implementing innovative marketing technology solutions that leverage data-driven insights to drive customer engagement and business growth. You will collaborate closely with enterprise architects, cross-functional teams, and business stakeholders to translate business requirements into robust and scalable MarTech solutions, with a particular emphasis on targeting, retargeting, real-time personalization, and customer data platform (CDP) implementations
Key Responsibilities
Digital Marketing & Targeting Architecture:
Design and implement a robust media marketing architecture for new and existing customers, encompassing
- Targeting & Retargeting: Develop and implement strategies for audience segmentation, targeting, and retargeting across various channels (e.g., social media, search, display, video).
- Lead Media Activation integration to enable digital marketing through social media and advertising platforms
Real-time Personalization:
- Design and implement real-time personalization strategies for existing and new customers across various channels (e.g.,online and offline channels).
- Integrate real-time data streams (e.g., website behavior, location data, purchase history) to deliver personalized experiences.
- Design and Integrate rules-based and machine learning-based personalization models.
Customer Data Platform (CDP) Development:
- Design and implement a CDP strategy, including:
- Data Ingestion & Orchestration: Develop and manage data pipelines for ingesting and enriching 1st, 2nd, and 3rd party data.
- Customer Segmentation & Profiling: Develop and maintain customer segments based on behavioral, demographic, and other relevant data.
- Data Activation: Integrate the CDP with downstream systems (e.g., marketing automation, advertising platforms, NBx and system of engagements ) to activate customer data for personalized campaigns.
- Prospect Data Store & Management:
- Design and implement a robust prospect data store, including:
- Data acquisition and enrichment strategies.
- Data quality and hygiene processes.
- Data privacy and compliance considerations.
- Cross-functional Collaboration:
- Design and implement a scalable and robust MarTech Solution with the Enterprise Architecture team
- Work closely with marketing, business, cross IT Teams and UX teams to understand their data needs, events to be captured and delivering use cases
- Facilitate communication and knowledge sharing across all stakeholders.
- Technology Expertise:
- Deep understanding of MarTech stack, including Tealium, Google Cloud Platform, Kafka, Pega, and Adobe Target.
- Expertise in CDPs (e.g., Tealium CDP, Adobe Experience Platform, Salesforce CDP,).
- Strong understanding of data integration, data warehousing, and data pipelines.
- Proficiency in SQL and NoSQL databases.
- Experience with cloud computing platforms (Google Cloud Platform).
Guru Nagaraj
Phone:
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